AdEx (ADX) stands for “advertising exchange.” AdEx Coin is a blockchain-based marketplace for ads that aims to change the existing online advertising landscape and solve its major problems: ad fraud, privacy and consent to receive sponsored messages, etc. AdEx is fully transparent and built on the Ethereum Smart Contracts. AdEx is still in development, so it’s difficult to say much yet about it at this point. The original roadmap anticipated a beta release in February 2018. It remains to be seen if the team will meet that deadline. Future plans for version two of AdEx after launch focus on improving the user experience and scalability. AdEx has also expressed an interest in implementing a real-time bidding solution that could take place off-chain or on a high throughput network, like IOTA. AdEx raised $10 million in the first three hours of token sale. AdEx as a platform has room for a good amount of growth since digital advertising is a booming business anyway. But by eliminating flaws and continuing updates on its current platform, AdEx aims to stand firm in the near future.
OBSERVER Coin is an utility coin that promotes crowd-sourced weather data trading. Individuals earn OBSR by sending personal weather observations, such as air temperature, pressure, humidity, and fine dust concentrations, to the OBSERVER FOUNDATION. Whenever observations are successfully performed, the details are recorded in a royalty token, ROT, and the data provider receives OBSR as compensation. All observations are subject to quality control by meteorological experts and managed through big data technology. Data buyers can purchase OBSR from the cryptocurrency exchanges for weather data and acquire data through the OBSERVER FOUNDATION.