Ardor is the latest in the growing field of contenders for blockchain as a service (BaaS) providers. Ardor provides the blockchain infrastructure for businesses and institutions to leverage the strengths of blockchain technology without having to invest in developing custom blockchain solutions. Instead, Ardor offers a main chain that handles blockchain security and decentralization plus customizable child chains that come ready to use, right out of the box, for various business applications. The developers of Ardor are the same company behind the open source Ethereum’s ERC20 protocol to build on top of the Ethereum blockchain. They pay fees in Ether. To test Ardor’s capabilities and serve as an example of an operating child chain, the Ardor developers have created Ignis. Ignis will implement all of the customizable features that come from the Nxt code base. Essentially, Ignis will be a proof of concept and could be the first of many more child chains on the Ardor platform. The Ignis ICO recently raised $15 million in funding for development. In the future, Ardor child chains could be used to create equity trading platforms, digital file transfer services, private enterprise blockchain applications, and many more use cases. Ardor’s strengths are quick time to setup and wide customizability, making it a great option for companies looking to leverage blockchain without the resources to dedicate to custom development. Ardor has many architectural advantages. One of them and perhaps the most influential one is that it has been created using Java; one of the most widespread programming languages in the world today. This is definitely a step in the right direction seeing as it becomes ten times easier for a commercial application to succeed if the development language is one which most programmers can relate to.
Basic Attention Token (BAT) is an open-source, decentralized ad exchange platform built on Ethereum platform. Basic Attention Token held an initial coin offering on May 31, 2017 for its eponymous ERC-20 utility token, raising approximately $35M USD at the time in less than 30 seconds. The Basic Attention Token aims to fix digital advertising, which is broken, fraudulent and opaque. Basic Attention Token work by having advertisers pay BAT to website publishers for the attention of users. The BAT token is designed to correctly value and price user attention within the platform. The Basic Attention Token comprises various components, including attention measurement systems, analytics dashboards and machine learning algorithms. Integration of BAT into a given host application involves implementing BAT Ads, a system that matches and displays ads to users based on locally stored data. Ad targeting is performed wholly on-device, removing the need for third-party tracking. BAT is focused on the Brave browser. Brave is an open-source, privacy-centered browser designed to block trackers and malware. It utilizes blockchain technology to anonymously and securely track user attention, which translates into rewards for publishers. A user's attention, meaning his or her focused mental engagement on digital content like advertisements, is logged through Brave. The makers of BAT indicate that the user's private data and tracking information is stored only on the user's device, ensuring that it is anonymous and private. Created back in 2016, the Basic Attention Token has one of the biggest names behind it, that of Brendan Eich, the creator of JavaScript and the legendary co-founder of Mozilla. Other noteworthy team members include Brian Bondy, lead developer and co-founder of Brave and Scott Locklin, senior engineer, and co-founder of Kerf Software.' Basic Attention Token is created by the team that built the Brave browser, an open-source, privacy-focused browser that blocks ads and trackers. The browser measures user attention and rewards publishers for users attention. Use the Brave browser to protect your privacy and support CoinGecko at the same time: https://brave.com/coi600