Basic Attention Token BAT to Aave LEND Exchange

Crypto Pair Details: BAT to LEND

Basic Attention Token BAT

Basic Attention Token (BAT) is an open-source, decentralized ad exchange platform built on Ethereum platform. Basic Attention Token held an initial coin offering on May 31, 2017 for its eponymous ERC-20 utility token, raising approximately $35M USD at the time in less than 30 seconds. The Basic Attention Token aims to fix digital advertising, which is broken, fraudulent and opaque. Basic Attention Token work by having advertisers pay BAT to website publishers for the attention of users. The BAT token is designed to correctly value and price user attention within the platform. The Basic Attention Token comprises various components, including attention measurement systems, analytics dashboards and machine learning algorithms. Integration of BAT into a given host application involves implementing BAT Ads, a system that matches and displays ads to users based on locally stored data. Ad targeting is performed wholly on-device, removing the need for third-party tracking. BAT is focused on the Brave browser. Brave is an open-source, privacy-centered browser designed to block trackers and malware. It utilizes blockchain technology to anonymously and securely track user attention, which translates into rewards for publishers. A user's attention, meaning his or her focused mental engagement on digital content like advertisements, is logged through Brave. The makers of BAT indicate that the user's private data and tracking information is stored only on the user's device, ensuring that it is anonymous and private. Created back in 2016, the Basic Attention Token has one of the biggest names behind it, that of Brendan Eich, the creator of JavaScript and the legendary co-founder of Mozilla. Other noteworthy team members include Brian Bondy, lead developer and co-founder of Brave and Scott Locklin, senior engineer, and co-founder of Kerf Software.' Basic Attention Token is created by the team that built the Brave browser, an open-source, privacy-focused browser that blocks ads and trackers. The browser measures user attention and rewards publishers for users attention. Use the Brave browser to protect your privacy and support CoinGecko at the same time: https://brave.com/coi600

Aave LEND

Aave is a decentralized lending platform that runs on Ethereum Network which offers secure, peer-to-peer lending Smart Contracts. Aave strives to break through the traditional bank loans system with a more efficient solution. Aave also uniquely allows a borrower and a lender to decide on important loan details that can eliminate the need of a middle man. Due to the elimination of middlemen, process fee for a loan does not exist on this platform. This provide convenience to any lender and borrower to create loans on their agreed terms. Decentralized lending has fixed many issues and one of the reasons why is the transparency of loan. The Ethereum network provides a transparent ledger where all transactions are available to be inspected. Secondly, it isn’t necessary to find a trusted loan provider because all collateral which is the digital asset for loans are stored and locked in a smart contract and broadcasted on the public ethereum blockchain. It is also flexible for borrower to manage the collateral by refilling or withdrawing part of it. Borrower may make such changes when the lender is notified and aware of such movement. If the lender finds out that the action is not communicated, the lender is allowed to initiate a margin call. This year, Aave has made a major upgrades in its Q1 2018. They have deployed the new development for their peer-to-peer lending application named Alpha 0.3. The development process of Alpha 0.3 has started since the early of 2017. The new release also includes a completely new user interface which targets to lower the learning curve of user experience on the app. Furthermore, the new user interface has new sections to make lending process simpler such as including a ‘My Loan’ section, collectible badges and more. Other than that, the team is also in the process of developing more updates for the smart contracts. Hence, the team has decided to provide zero-fee lending with the use of LEND token as a medium of exchange, as an alternative to borrowing in Ethereum. The purpose of this is to provide a cross-blockchain lending currency which will prompt users to use LEND as the medium of exchange.

SOURCE: COINGECKO

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