The goal of APEX Network is through proprietary blockchain technology, foster deeper 1-to-1 B2C relationships, by giving enterprises newer optimized ways to approach marketing, CRM, loyalty, and customer experience, and at the same time maximizing value obtained by the consumer in all B2C interactions. The vision of APEX Network is to build stronger 1-to-1 relationships between the enterprise and consumers through proprietary blockchain technology - transforming how interactions, information, and value is exchanged throughout the B2C engagement process. APEX Network will help facilitate increased trust, privacy, and transparency for B2C interactions. It will also optimize efficiency, cost-effectiveness and help eliminate middlemen networks when necessary. Another key component to APEX Network is connectivity, in terms of both connected information as well as connected value. Information and data, when transacted using fair and transparent protocols, not only can enhance B2C interactions and experience but also can facilitate B2B data-level collaboration and exchange. Similarly, connecting and enabling the exchange of brand-assets, such as tokens and loyalty points, on a frictionless platform provides a turnkey gateway to alliances and commercial partnerships that previously require d manual arrangements. Brands and enterprises will be able to rapidly build and deploy decentralized applications for use cases across the customer lifecycle, including but not limited to marketing, CRM, customer experience optimization, loyalty, and customer insights. Chinapex (Parent company of APEX Network) happens to be in the business of data-driven customer lifecycle and journey management. Chinapex’s data management product, NEXUS has solved many of our 300+ enterprise customers’ problems surrounding integrating data across various touchpoints and data sources into unified profiles.
DMarket is a decentralized game asset marketplace. The marketplace covers a wide variety of games and turns virtual items into real commodities that can be traded on the blockchain. The idea of tokenization is central to the blockchain where any item can be represented as a token on the blockchain. This creates an emerging economy around digital assets where they become real items. There are an estimated 2.3 billion gamers worldwide and ample opportunity to monetize digital assets. The gaming economy is estimated at $450 billion There are two types of assets available on DMarket. The first type is a virtual Steam item. This Steam item is an in-game asset this is available for a specific game. At the moment there is a horde of items available for Counter-Strike: Global Offensive. There is also a DMarket Blockchain item that is an internal blockchain item that can be traded on the DMarket blockchain. Users can sell Steam items for US Dollars (USD) or DMarket items for USD or DMC, the internal DMarket cryptocurrency. Users can buy Steam items for USD or DMC or DMarket items for DMC. In order to sell Steam items on DMarket, users have to connect their Steam account to their DMarket account. DMarket blockchain items can be traded without connecting to Steam. Users have to register on DMarket. This creates a DMC wallet for them where they can store their DMC currency and DMarket items. The DMarket platform also has its own block explorer. All wallets and transactions are recorded in the public blockchain. DMarket has a future-proof use case as the demand for a universal gaming trading platform is imminent. Strategic partnerships between game title developers, the gaming community and gamers will ensure that DMarket lives well beyond its proprietary blockchain phase.