Enjin Coin is a cryptocurrency for virtual goods created by Enjin. Enjin is the “largest gaming community platform online” with over 250,000 gaming communities and 18.7 million registered gamers. The Enjin team is designing the coin completely around gaming with the goal of it being the most usable cryptocurrency for the industry. The project includes the Enjin Coin as well as a suite of software development kits (SDKs) that developers can integrate into their games and communities. Bringing blockchain to gaming helps to reduce the high fees and fraud that’s prevalent in the transfer of virtual goods. Enjin Coin is an ERC20 token built on the Ethereum network. With that, the project not only acts as a cryptocurrency but also has smart contract capabilities. It’s also one of the first projects testing the Raiden Network, Ethereum’s version of the Lightning Network. The Enjin Coin platform provides a laundry list of features through its public API and SDKs. To keep things brief, though, we’ll only be discussing a few of the major ones in this article. The largest value Enjin Coin brings to the gaming community is in its creation and management of virtual goods. Developers on each platform can easily create a currency unique to their community that’s backed by Enjin Coin as the parent currency. This gives the coins all the benefits of the blockchain (speed, cost, security, etc…) while still staying customized to their respective platforms. Enjin, the company behind Enjin Coin, is the largest online gaming community creation platform. Started in 2009, the company receives 60 million views per month and transacts millions of U.S. dollars each month in their community stores. The team is deploying Enjin Coin across the entire Enjin CMS platform – over 250,000 gaming websites. Advisors to the project consist of Anthony Diiorio (Ethereum co-founder) and Pat LaBine (previous producer and technical director at Bioware). Enjin has also formed partnerships with Unity, PC Gamer, and NRG eSports. The team held a successful ICO in late 2017 in which they raised ~$35 million between the private and public rounds. Although it’s still a young project, the team spent the last quarter of 2017 building the Platform API, Mobile Smart Wallet, and a Java SDK alongside creating a Minecraft plugin. They’ve got plenty in store for 2018, but the highlights include various platform plugins, the Efinity release, and numerous other SDKs. Enjin also features a tool known as TopLists, which allow users to rank games, servers, teams and any other item. TopLists will be deployed as a decentralized smart contract with functionalities that will allow for market bidding or democratic voting. List creators are incentivized to promote and market their list because these creators will receive tokens when users perform tasks such as voting on their list. Enjin Coin is an ambitious project that aims to integrate online virtual gaming with decentralized technologies. Enjin Coin project promises a lot, and it is only with the passage of time that we will able to see if it can deliver on those promises.
Merculet proposes a growth methodology based on user attention: Merculet constructed Attention Value Network. This Network connects both the supply and demand sides of attention with an open protocol suite to promote a virtuous circulation of the Internet of Value. On the one hand, it provides diverse methods for user operation. On the other hand, it offers real users and business scenarios for various existing public chain projects, promoting the effective circulation of value. Attention Value Network realizes the value circulation in a distributed commercial society, brings a brand-new production relationship experience to users and entrepreneurs, and re-defines the structure of valuable user traffic. The core components of the project include: 1. User Attention Value (UAV) evaluation system: UAV System effectively evaluates user attention, completes digitalization and capitalization, and provides a proof of effective workload, that is, UAV. It established a long-lasting trust relationship between entrepreneur and user as well as a new mechanism for the community of interests; 2. Attention Incentive system: UAT (User Attention Token), Application Market of Merculet UAT Alliance Entrepreneurs can issue UAT to users based on UAV value. The UAT will be anchoring the basic MVP (Merculet Value Protocol) token, enabling the synergy and the value exchange between entrepreneurs, thus creating an era of the token, which is a means of the welfare, equity, entry admission, and identity. 3. To address the source of user attention, Merculet will provide a blockchain based Merculet Open Content Platform: Based on consensus and driven by token, it will provide a decentralized platform for the entire industry chain globally. It also dedicated to solving the problem of global content circulation brought by cultural differences.