Airbloc Protocol redefines how data is collected, monetized and utilized. Leveraging blockchain technology and token economics, it seeks to facilitate more transparent data flows between data owners, data providers and data consumers. Ultimately, it aims to return data ownership back to data owners, provide applications with tools to collect and monetize data legitimately, and allow data consumers to purchase explicitly consented data with an auditable source of provenance for their business intelligence, research, and targeted marketing purposes.
'Carry Protocol is a blockchain project that compensates consumers for sharing their data and receiving ads. Carry compensates individual consumers for 1. sharing their offline purchase data to build the most comprehensive offline purchase database, and 2. receiving ads from advertisers that use the Carry database to send targeted ads. Carry empowers consumers by giving them back the full control of their data and its monetization, and enables businesses to send targeted ads to the right consumers using the shared data. '