AdEx (ADX) stands for “advertising exchange.” AdEx Coin is a blockchain-based marketplace for ads that aims to change the existing online advertising landscape and solve its major problems: ad fraud, privacy and consent to receive sponsored messages, etc. AdEx is fully transparent and built on the Ethereum Smart Contracts. AdEx is still in development, so it’s difficult to say much yet about it at this point. The original roadmap anticipated a beta release in February 2018. It remains to be seen if the team will meet that deadline. Future plans for version two of AdEx after launch focus on improving the user experience and scalability. AdEx has also expressed an interest in implementing a real-time bidding solution that could take place off-chain or on a high throughput network, like IOTA. AdEx raised $10 million in the first three hours of token sale. AdEx as a platform has room for a good amount of growth since digital advertising is a booming business anyway. But by eliminating flaws and continuing updates on its current platform, AdEx aims to stand firm in the near future.
The Abyss is a next-generation digital distribution platform, delivering all types of video games (Free2play MMOs and crypto games being a key priority), including AAA-titles, where gamers and developers can profit from multilevel referral program and other activities. A gaming portal with a concentrated presence of MMO games in which a primary focus is placed on motivational programs for players as well as developers. ABYSS tokens are a priority internal mechanism for interaction on the platform (Protocol ERC20 on the Ethereum blockchain). Our gaming platform is to be offered for Desktop (Windows, MacOS, Linux), Mobile (iOS and Android) and Web. A powerful, multilevel referral program whereby a user brought in by a developer provides the developer with an income (paid in ABYSS tokens) from all payments and achievements in any other game on the platform. An analogous referral system is built on a viral basis whereby players receive income (paid in ABYSS tokens) for bringing in friends, not just for their payments but also for the activity on the platform (achievements, creating content, subsequent referrals, etc.) Tokens can be transferred to cryptocurrency accounts both manually and automatically. An internal system of advertising offers (based on ABYSS tokens) enables traffic to be exchanged with other developers, receiving and passing along only relevant users. A well-planned system of syndicates (Masternodes) enables the platform's users to be organized into communities that become sources of income (paid in ABYSS tokens) for participants. It is one of the methods of controlling the volatility of tokens.