AdEx (ADX) stands for “advertising exchange.” AdEx Coin is a blockchain-based marketplace for ads that aims to change the existing online advertising landscape and solve its major problems: ad fraud, privacy and consent to receive sponsored messages, etc. AdEx is fully transparent and built on the Ethereum Smart Contracts. AdEx is still in development, so it’s difficult to say much yet about it at this point. The original roadmap anticipated a beta release in February 2018. It remains to be seen if the team will meet that deadline. Future plans for version two of AdEx after launch focus on improving the user experience and scalability. AdEx has also expressed an interest in implementing a real-time bidding solution that could take place off-chain or on a high throughput network, like IOTA. AdEx raised $10 million in the first three hours of token sale. AdEx as a platform has room for a good amount of growth since digital advertising is a booming business anyway. But by eliminating flaws and continuing updates on its current platform, AdEx aims to stand firm in the near future.
AERGO is an open platform that allows businesses to build innovative applications and services by sharing data on a trustless and distributed IT ecosystem. With the ability to deploy on either public or private blockchain networks, AERGO gives businesses the flexibility in developing and deploying blockchain applications with unparalleled speed, scalability and performance. AERGO is designed as a flexible, plugin-based smart contract infrastructure. Client-actors can execute smart contracts written for the Ethereum Virtual Machine or AergoSQL. The AERGO network will be backboned by github-like public and permissioned repositories of Distributed Directories (DD). Implementing Smart Oracles, AERGO will also allow smart contracts to consume data with external services or internal databases and trigger events.