AdEx (ADX) stands for “advertising exchange.” AdEx Coin is a blockchain-based marketplace for ads that aims to change the existing online advertising landscape and solve its major problems: ad fraud, privacy and consent to receive sponsored messages, etc. AdEx is fully transparent and built on the Ethereum Smart Contracts. AdEx is still in development, so it’s difficult to say much yet about it at this point. The original roadmap anticipated a beta release in February 2018. It remains to be seen if the team will meet that deadline. Future plans for version two of AdEx after launch focus on improving the user experience and scalability. AdEx has also expressed an interest in implementing a real-time bidding solution that could take place off-chain or on a high throughput network, like IOTA. AdEx raised $10 million in the first three hours of token sale. AdEx as a platform has room for a good amount of growth since digital advertising is a booming business anyway. But by eliminating flaws and continuing updates on its current platform, AdEx aims to stand firm in the near future.
Ampleforth is a digital-asset-protocol for smart commodity-money. The smart commodity money with a unique elastic supply protocol. AMPL supply expands and contracts in response to it’s price deviating from a 1 USD target. Deviations result in a supply change of AMPLs once every 24 hours, increasing or decreasing the number of tokens in each holder’s wallet pro-rata. Ampleforth is the only asset in the world with this elastic supply property, and therefore has counter-cyclical trading pressure and is uncorrelated with other digital assets such as Bitcoin.