AdEx ADX to Ardor ARDR Exchange

Crypto Pair Details: ADX to ARDR

AdEx ADX

AdEx (ADX) stands for “advertising exchange.” AdEx Coin is a blockchain-based marketplace for ads that aims to change the existing online advertising landscape and solve its major problems: ad fraud, privacy and consent to receive sponsored messages, etc. AdEx is fully transparent and built on the Ethereum Smart Contracts. AdEx is still in development, so it’s difficult to say much yet about it at this point. The original roadmap anticipated a beta release in February 2018. It remains to be seen if the team will meet that deadline. Future plans for version two of AdEx after launch focus on improving the user experience and scalability. AdEx has also expressed an interest in implementing a real-time bidding solution that could take place off-chain or on a high throughput network, like IOTA. AdEx raised $10 million in the first three hours of token sale. AdEx as a platform has room for a good amount of growth since digital advertising is a booming business anyway. But by eliminating flaws and continuing updates on its current platform, AdEx aims to stand firm in the near future.

Ardor ARDR

Ardor is the latest in the growing field of contenders for blockchain as a service (BaaS) providers. Ardor provides the blockchain infrastructure for businesses and institutions to leverage the strengths of blockchain technology without having to invest in developing custom blockchain solutions. Instead, Ardor offers a main chain that handles blockchain security and decentralization plus customizable child chains that come ready to use, right out of the box, for various business applications. The developers of Ardor are the same company behind the open source Ethereum’s ERC20 protocol to build on top of the Ethereum blockchain. They pay fees in Ether. To test Ardor’s capabilities and serve as an example of an operating child chain, the Ardor developers have created Ignis. Ignis will implement all of the customizable features that come from the Nxt code base. Essentially, Ignis will be a proof of concept and could be the first of many more child chains on the Ardor platform. The Ignis ICO recently raised $15 million in funding for development. In the future, Ardor child chains could be used to create equity trading platforms, digital file transfer services, private enterprise blockchain applications, and many more use cases. Ardor’s strengths are quick time to setup and wide customizability, making it a great option for companies looking to leverage blockchain without the resources to dedicate to custom development. Ardor has many architectural advantages. One of them and perhaps the most influential one is that it has been created using Java; one of the most widespread programming languages in the world today. This is definitely a step in the right direction seeing as it becomes ten times easier for a commercial application to succeed if the development language is one which most programmers can relate to.

SOURCE: COINGECKO

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