AdEx (ADX) stands for “advertising exchange.” AdEx Coin is a blockchain-based marketplace for ads that aims to change the existing online advertising landscape and solve its major problems: ad fraud, privacy and consent to receive sponsored messages, etc. AdEx is fully transparent and built on the Ethereum Smart Contracts. AdEx is still in development, so it’s difficult to say much yet about it at this point. The original roadmap anticipated a beta release in February 2018. It remains to be seen if the team will meet that deadline. Future plans for version two of AdEx after launch focus on improving the user experience and scalability. AdEx has also expressed an interest in implementing a real-time bidding solution that could take place off-chain or on a high throughput network, like IOTA. AdEx raised $10 million in the first three hours of token sale. AdEx as a platform has room for a good amount of growth since digital advertising is a booming business anyway. But by eliminating flaws and continuing updates on its current platform, AdEx aims to stand firm in the near future.
BMX is an ERC20 based token issued by BitMart Exchange with total volume of 1,000,000,000. First issued as BMC in December 2017, BitMart changed the name of the token in January 2018 as BMX. You may find that the symbol name displayed in the smart contract and block explorer as BMC, but the actual symbol name we use is BMX. The reason is: our toke was named BMC, but then we find that 'BMC' has been used by another project, so we have to change the symbol name of our token to 'BMX'.