AdEx (ADX) stands for “advertising exchange.” AdEx Coin is a blockchain-based marketplace for ads that aims to change the existing online advertising landscape and solve its major problems: ad fraud, privacy and consent to receive sponsored messages, etc. AdEx is fully transparent and built on the Ethereum Smart Contracts. AdEx is still in development, so it’s difficult to say much yet about it at this point. The original roadmap anticipated a beta release in February 2018. It remains to be seen if the team will meet that deadline. Future plans for version two of AdEx after launch focus on improving the user experience and scalability. AdEx has also expressed an interest in implementing a real-time bidding solution that could take place off-chain or on a high throughput network, like IOTA. AdEx raised $10 million in the first three hours of token sale. AdEx as a platform has room for a good amount of growth since digital advertising is a booming business anyway. But by eliminating flaws and continuing updates on its current platform, AdEx aims to stand firm in the near future.
Cocos is world №1 open source game engine and №1 engine for instant games with 1.3 million developers worldwide. Cocos is expanding its product spectrum into blockchain by building the platform Cocos-BCX (Cocos Blockchain Expedition), a full stack development platform visioning for the next generation of digital game economy. Cocos-BCX' , fully named 'Cocos BlockChain Expedition', aims to create an integrated multi-platform runtime environment for games, providing developers with the convenience and completeness in game development, while bringing users a whole new gaming experience, unprecedented gaming status, and with all the assets obtained in the games being wholly owned by the users.