AdEx (ADX) stands for “advertising exchange.” AdEx Coin is a blockchain-based marketplace for ads that aims to change the existing online advertising landscape and solve its major problems: ad fraud, privacy and consent to receive sponsored messages, etc. AdEx is fully transparent and built on the Ethereum Smart Contracts. AdEx is still in development, so it’s difficult to say much yet about it at this point. The original roadmap anticipated a beta release in February 2018. It remains to be seen if the team will meet that deadline. Future plans for version two of AdEx after launch focus on improving the user experience and scalability. AdEx has also expressed an interest in implementing a real-time bidding solution that could take place off-chain or on a high throughput network, like IOTA. AdEx raised $10 million in the first three hours of token sale. AdEx as a platform has room for a good amount of growth since digital advertising is a booming business anyway. But by eliminating flaws and continuing updates on its current platform, AdEx aims to stand firm in the near future.
DERO is a new, experimental blockchain technology written in Golang with a focus on enhanced Privacy and Smart Contracts while maintaining the transparency and security of the blockchain. The goal is to create a unique state of the art blockchain technology with enhanced Reliability, Privacy, Security, Usability, and Portability by bringing together some of the best proven technologies like CryptoNote Protocol and Smart Contracts, thereby allowing for the creation of Private Smart Contracts. The Dero Project has written a unique new blockchain technology that is based on the CryptoNote protocol. Dero's goal is to create a unique state of the art blockchain technology with enhanced reliability, privacy, security, usability, and portability by bringing together some of the best proven technologies like the CryptoNote protocol and smart contracts, thereby allowing for the creation of truly private smart contracts. The Dero development team has implemented complete SSL across the Dero network which is a first on any blockchain. This encrypts the entirety of our network traffic, which greatly reduces our attack surface, while simultaneously preventing ISPs or other users from analyzing Dero’s network traffic.