AdEx (ADX) stands for “advertising exchange.” AdEx Coin is a blockchain-based marketplace for ads that aims to change the existing online advertising landscape and solve its major problems: ad fraud, privacy and consent to receive sponsored messages, etc. AdEx is fully transparent and built on the Ethereum Smart Contracts. AdEx is still in development, so it’s difficult to say much yet about it at this point. The original roadmap anticipated a beta release in February 2018. It remains to be seen if the team will meet that deadline. Future plans for version two of AdEx after launch focus on improving the user experience and scalability. AdEx has also expressed an interest in implementing a real-time bidding solution that could take place off-chain or on a high throughput network, like IOTA. AdEx raised $10 million in the first three hours of token sale. AdEx as a platform has room for a good amount of growth since digital advertising is a booming business anyway. But by eliminating flaws and continuing updates on its current platform, AdEx aims to stand firm in the near future.
DMarket is a decentralized game asset marketplace. The marketplace covers a wide variety of games and turns virtual items into real commodities that can be traded on the blockchain. The idea of tokenization is central to the blockchain where any item can be represented as a token on the blockchain. This creates an emerging economy around digital assets where they become real items. There are an estimated 2.3 billion gamers worldwide and ample opportunity to monetize digital assets. The gaming economy is estimated at $450 billion There are two types of assets available on DMarket. The first type is a virtual Steam item. This Steam item is an in-game asset this is available for a specific game. At the moment there is a horde of items available for Counter-Strike: Global Offensive. There is also a DMarket Blockchain item that is an internal blockchain item that can be traded on the DMarket blockchain. Users can sell Steam items for US Dollars (USD) or DMarket items for USD or DMC, the internal DMarket cryptocurrency. Users can buy Steam items for USD or DMC or DMarket items for DMC. In order to sell Steam items on DMarket, users have to connect their Steam account to their DMarket account. DMarket blockchain items can be traded without connecting to Steam. Users have to register on DMarket. This creates a DMC wallet for them where they can store their DMC currency and DMarket items. The DMarket platform also has its own block explorer. All wallets and transactions are recorded in the public blockchain. DMarket has a future-proof use case as the demand for a universal gaming trading platform is imminent. Strategic partnerships between game title developers, the gaming community and gamers will ensure that DMarket lives well beyond its proprietary blockchain phase.