AdEx (ADX) stands for “advertising exchange.” AdEx Coin is a blockchain-based marketplace for ads that aims to change the existing online advertising landscape and solve its major problems: ad fraud, privacy and consent to receive sponsored messages, etc. AdEx is fully transparent and built on the Ethereum Smart Contracts. AdEx is still in development, so it’s difficult to say much yet about it at this point. The original roadmap anticipated a beta release in February 2018. It remains to be seen if the team will meet that deadline. Future plans for version two of AdEx after launch focus on improving the user experience and scalability. AdEx has also expressed an interest in implementing a real-time bidding solution that could take place off-chain or on a high throughput network, like IOTA. AdEx raised $10 million in the first three hours of token sale. AdEx as a platform has room for a good amount of growth since digital advertising is a booming business anyway. But by eliminating flaws and continuing updates on its current platform, AdEx aims to stand firm in the near future.
After the originators of ECC left the project for dead in 2015 a developer named Greg Griffith decided to take it over and revive ECC in 2017. Since that point Greg (main developer), his team and the newly grown community is working hard to push the project in the right direction: a new website has been set up, whitepaper and roadmap have been released and a completely new wallet (Sapphire) has been developed and will soon be released. Much more will follow... ECC is an open-source, innovative multi-chain platform. Our network operates with a financial core which allows it to function not only as a currency-transferring platform, but will also serve as a solid infrastructure for future commercial technologies. All of our multi-chain services are implemented with extra focus on user-friendliness, as well as offering unlimited commercial potential; all the while, maintaining a safe and decentralized platform. Our developers are currently engineering the multi-chain core with our flagship services such as: file transfer and storage; decentralized messaging and currency transfer; right on top of the blockchain. Our services implement ANS (Address Name Service); which means that users can send and receive coins and data simply by using nicknames rather than the long, cumbersome wallet addresses we are used to seeing. For ECC, this is only the beginning. When development of the multi-chain foundation is completed with our easily-navigable interface and open-source platform, future developers can create new services right on top of our network! Exciting, isn’t it? We think so too. At ECC, we strive to develop ground-breaking innovations; all with absolute privacy and security through our blockchain services.