AdEx (ADX) stands for “advertising exchange.” AdEx Coin is a blockchain-based marketplace for ads that aims to change the existing online advertising landscape and solve its major problems: ad fraud, privacy and consent to receive sponsored messages, etc. AdEx is fully transparent and built on the Ethereum Smart Contracts. AdEx is still in development, so it’s difficult to say much yet about it at this point. The original roadmap anticipated a beta release in February 2018. It remains to be seen if the team will meet that deadline. Future plans for version two of AdEx after launch focus on improving the user experience and scalability. AdEx has also expressed an interest in implementing a real-time bidding solution that could take place off-chain or on a high throughput network, like IOTA. AdEx raised $10 million in the first three hours of token sale. AdEx as a platform has room for a good amount of growth since digital advertising is a booming business anyway. But by eliminating flaws and continuing updates on its current platform, AdEx aims to stand firm in the near future.
EtherZero, abbreviated ETZ, is a hard fork on ethereum providing no-fee, high expansibility, real-time transaction or operation feedback services. Aiming to be a general-purpose smart contract platform, ETZ helps developers set up DAPPs that not limited in finance and business scope, but those more frequently used in daily life, to popularize decentralized services to more people and industries. ETZ eliminates the gas fee system from Ethereum network core and adds a Transaction Restriction Policy Protocol layer that associates the threshold, frequency, depth, etc. of initiating transactions with the account balance to combat DDOS like attacks. In particular, ETZ also draws on DASH's two-tier network architecture built with Masternodes transaction verification network and blockchain ledger layer, and its built-in community autonomous system to provide users with real-time operation feedback and high transaction concurrency, no longer need to wait for a long transaction confirmation time. ETZ picks the proven experience of Ethereum on smart contracts, removes its less scalability gas-based fee system and designs a fully accountable trading limit and security strategy against DDOS Class attacks. The final two-tier network composed of the main node and pow consensus layer laid the foundation to achieve free of charge, high concurrency, real-time transactions, independent evolution and several other features. What does no-fee mean to DApp Dev? Taking a simple Todolist DApp as an example, its decentralized implementation can be applied to the team task decomposition process, which requires all participants in the project to know the tasks of other members. Each task is a team consensus result with demand of traceability. The application involves registration of members, additions, deletions and alterations of tasks. According to Ethereum development requirements, all of these operations require gas consumption, which is clearly unreasonable for the users of the application. While in EtherZero, the transaction initiation frequency and the execution depth of smart contracts will be positively related to the balance possessed by the account. This mechanism is similar to POS, it takes into account the fair use of bandwidth and set a relatively high capital threshold required to launch a DDOS attack by malicious attackers while providing free services. This kind of limited and cost-effective free mechanism will spread the decentralized application into the scene of life.