AdEx (ADX) stands for “advertising exchange.” AdEx Coin is a blockchain-based marketplace for ads that aims to change the existing online advertising landscape and solve its major problems: ad fraud, privacy and consent to receive sponsored messages, etc. AdEx is fully transparent and built on the Ethereum Smart Contracts. AdEx is still in development, so it’s difficult to say much yet about it at this point. The original roadmap anticipated a beta release in February 2018. It remains to be seen if the team will meet that deadline. Future plans for version two of AdEx after launch focus on improving the user experience and scalability. AdEx has also expressed an interest in implementing a real-time bidding solution that could take place off-chain or on a high throughput network, like IOTA. AdEx raised $10 million in the first three hours of token sale. AdEx as a platform has room for a good amount of growth since digital advertising is a booming business anyway. But by eliminating flaws and continuing updates on its current platform, AdEx aims to stand firm in the near future.
Fountain is committed to creating a win-win, sustainable content ecosystem. Rewarding FTN based on each user's contribution to the community, allowing the profit of the content to eventually return to the creator. Fountain is a block-chained content ecosystem based on Proof of Contribution. Through a set of clear proof of contribution rules, blockchain technology is used to record the contributions of all participants. After accurate calculation, tokens are awarded to all participants. This will effectively motivate people to participate deeply in a content community application and the entire ecosystem, contributing to their strength. With the constant growth and development of the ecology, Fountain has a rich content community application, and the author, readers, curators, IP investors, block nodes, application developers and many other roles will be taken from the token. Their income. The ultimate realization of our vision: a win-win, sustainable content ecosystem.