AdEx (ADX) stands for “advertising exchange.” AdEx Coin is a blockchain-based marketplace for ads that aims to change the existing online advertising landscape and solve its major problems: ad fraud, privacy and consent to receive sponsored messages, etc. AdEx is fully transparent and built on the Ethereum Smart Contracts. AdEx is still in development, so it’s difficult to say much yet about it at this point. The original roadmap anticipated a beta release in February 2018. It remains to be seen if the team will meet that deadline. Future plans for version two of AdEx after launch focus on improving the user experience and scalability. AdEx has also expressed an interest in implementing a real-time bidding solution that could take place off-chain or on a high throughput network, like IOTA. AdEx raised $10 million in the first three hours of token sale. AdEx as a platform has room for a good amount of growth since digital advertising is a booming business anyway. But by eliminating flaws and continuing updates on its current platform, AdEx aims to stand firm in the near future.
Launched on Dec 25, 2016, Obyte is a distributed ledger based on directed acyclic graph (DAG). Thanks to absence of blocks and miners, access to Obyte ledger is decentralized, disintermediated, free (as in freedom), equal, and open. Obyte is the first DAG based cryptocurrency platform to support dApps. Due to absence of miners and blocks, there is no risk of front-running and other miner manipulation, and dApps are safer and easier to develop than blockchain based dApps. DApps are developed in Oscript - a new language that avoids many unsafe programming patterns common in earlier dApp platforms. Thanks to its safety, Obyte is especially well suited for DeFi apps, some are already available on the platform, such as Discount Stablecoins (https://ostable.org), some are being developed. Other features include: self-sovereign identity, private untraceable currencies, sending crypto to email using textcoins, and extremely small-footprint libraries suitable for small IoT devices.