AdEx (ADX) stands for “advertising exchange.” AdEx Coin is a blockchain-based marketplace for ads that aims to change the existing online advertising landscape and solve its major problems: ad fraud, privacy and consent to receive sponsored messages, etc. AdEx is fully transparent and built on the Ethereum Smart Contracts. AdEx is still in development, so it’s difficult to say much yet about it at this point. The original roadmap anticipated a beta release in February 2018. It remains to be seen if the team will meet that deadline. Future plans for version two of AdEx after launch focus on improving the user experience and scalability. AdEx has also expressed an interest in implementing a real-time bidding solution that could take place off-chain or on a high throughput network, like IOTA. AdEx raised $10 million in the first three hours of token sale. AdEx as a platform has room for a good amount of growth since digital advertising is a booming business anyway. But by eliminating flaws and continuing updates on its current platform, AdEx aims to stand firm in the near future.
Insolar is a global technology company building public and private blockchain solutions on the Insolar Blockchain Platform, which is a reportedly secure, flexible, and scalable blockchain for business. Insolar Blockchain Platform is a solution which streamlines interactions between companies. The platform’s key features, as described by the team, are unlimited scalability, security, simplified development, interoperability, user protection, and regulatory compliance. The Insolar team consists of 70 people (of which 45 are engineers and researchers) in 5 countries, including the US and Switzerland. The team utilizes the knowledge of engineers and industry veterans to help organizations explore blockchain use cases and tackle technological, operational, and strategic risks.