AdEx (ADX) stands for “advertising exchange.” AdEx Coin is a blockchain-based marketplace for ads that aims to change the existing online advertising landscape and solve its major problems: ad fraud, privacy and consent to receive sponsored messages, etc. AdEx is fully transparent and built on the Ethereum Smart Contracts. AdEx is still in development, so it’s difficult to say much yet about it at this point. The original roadmap anticipated a beta release in February 2018. It remains to be seen if the team will meet that deadline. Future plans for version two of AdEx after launch focus on improving the user experience and scalability. AdEx has also expressed an interest in implementing a real-time bidding solution that could take place off-chain or on a high throughput network, like IOTA. AdEx raised $10 million in the first three hours of token sale. AdEx as a platform has room for a good amount of growth since digital advertising is a booming business anyway. But by eliminating flaws and continuing updates on its current platform, AdEx aims to stand firm in the near future.
IOST is building an ultra-high TPS blockchain infrastructure to meet the security and scalability needs of a decentralized economy. Led by a team of proven founders and backed by $40 million from world-class investors, including Sequoia and Matrix, IOST aims to be the underlying architecture for the future of online services. The powerful consensus algorithm “Proof-of-Believability” enables next-gen transaction throughput speeds while ensuring nodes stay compliant, using factors including IOST token balance, reputation-based token balance, network contributions and user behaviors. A faster grade Byzantine Fault Tolerance mechanism, microstate blocks, Atomic Commit protocol and a dynamic sharding protocol (Efficient Distributed Sharding) all ensure transactions are safeguarded, consistent and lightning fast while reducing storage, configuration costs and processing power for validators. Anyone is able to participate in every layer of our system, from using services on our blockchain to running a node and validating transactions. Our rules and code are open for all to see and no preconditions will limit participation. IOST aims to fundamentally disrupt previous methods of business by creating a self-operated, trustless network that maximizes network value for all parties. The project places great emphasis on decentralized and secure ways of storing information. It also provides for Dapps and smart contracts, and anyone who is familiar with blockchain technology knows just how integral these two concepts have become. Adhering to the quintessential egalitarian values of blockchain technology, IOST is creating a censorship-resistant and trustless network that is open to all, using blockchain technology to cut out middlemen and maximize network value for all parties. Terrace Wang, Kimmy Zhong, and Ray Xiao, who are extremely brilliant, have co-founded the project. In addition to these original three, the project has 12 employees and 4 advisors. It is also worth noting that Ryan Bubiski, a co-founder of CodeAcademy and a winner of Times Most Influential People award plays a major role in the advisory board of the project. The team has partnered with about sixteen blockchain and cryptocurrency oriented companies such as Sequoia, Nirvana Capital, and DFund. The project, therefore, has strong investors.'