AdEx (ADX) stands for “advertising exchange.” AdEx Coin is a blockchain-based marketplace for ads that aims to change the existing online advertising landscape and solve its major problems: ad fraud, privacy and consent to receive sponsored messages, etc. AdEx is fully transparent and built on the Ethereum Smart Contracts. AdEx is still in development, so it’s difficult to say much yet about it at this point. The original roadmap anticipated a beta release in February 2018. It remains to be seen if the team will meet that deadline. Future plans for version two of AdEx after launch focus on improving the user experience and scalability. AdEx has also expressed an interest in implementing a real-time bidding solution that could take place off-chain or on a high throughput network, like IOTA. AdEx raised $10 million in the first three hours of token sale. AdEx as a platform has room for a good amount of growth since digital advertising is a booming business anyway. But by eliminating flaws and continuing updates on its current platform, AdEx aims to stand firm in the near future.
IPchain is a block chain product for the application in the field of intellectual property. Launched in October, 2016, after months of market analysis, technical solutions research, and communication with experts in the field of intellectual property, the technical basis of IP Chain was determined to be the block chain technology based on the model of UTXO, which is similar to Bitcoin network. Through adopting Consensus Mechanism of DPOC (one of the improved solutions of DPOS) and with reference to the transaction model for the characteristic of products in the field of intellectual property, IPC Chain aims at providing a flexible and rigorous solution of intellectual property block chain.