AdEx ADX to Aave LEND Exchange

Crypto Pair Details: ADX to LEND

AdEx ADX

AdEx (ADX) stands for “advertising exchange.” AdEx Coin is a blockchain-based marketplace for ads that aims to change the existing online advertising landscape and solve its major problems: ad fraud, privacy and consent to receive sponsored messages, etc. AdEx is fully transparent and built on the Ethereum Smart Contracts. AdEx is still in development, so it’s difficult to say much yet about it at this point. The original roadmap anticipated a beta release in February 2018. It remains to be seen if the team will meet that deadline. Future plans for version two of AdEx after launch focus on improving the user experience and scalability. AdEx has also expressed an interest in implementing a real-time bidding solution that could take place off-chain or on a high throughput network, like IOTA. AdEx raised $10 million in the first three hours of token sale. AdEx as a platform has room for a good amount of growth since digital advertising is a booming business anyway. But by eliminating flaws and continuing updates on its current platform, AdEx aims to stand firm in the near future.

Aave LEND

Aave is a decentralized lending platform that runs on Ethereum Network which offers secure, peer-to-peer lending Smart Contracts. Aave strives to break through the traditional bank loans system with a more efficient solution. Aave also uniquely allows a borrower and a lender to decide on important loan details that can eliminate the need of a middle man. Due to the elimination of middlemen, process fee for a loan does not exist on this platform. This provide convenience to any lender and borrower to create loans on their agreed terms. Decentralized lending has fixed many issues and one of the reasons why is the transparency of loan. The Ethereum network provides a transparent ledger where all transactions are available to be inspected. Secondly, it isn’t necessary to find a trusted loan provider because all collateral which is the digital asset for loans are stored and locked in a smart contract and broadcasted on the public ethereum blockchain. It is also flexible for borrower to manage the collateral by refilling or withdrawing part of it. Borrower may make such changes when the lender is notified and aware of such movement. If the lender finds out that the action is not communicated, the lender is allowed to initiate a margin call. This year, Aave has made a major upgrades in its Q1 2018. They have deployed the new development for their peer-to-peer lending application named Alpha 0.3. The development process of Alpha 0.3 has started since the early of 2017. The new release also includes a completely new user interface which targets to lower the learning curve of user experience on the app. Furthermore, the new user interface has new sections to make lending process simpler such as including a ‘My Loan’ section, collectible badges and more. Other than that, the team is also in the process of developing more updates for the smart contracts. Hence, the team has decided to provide zero-fee lending with the use of LEND token as a medium of exchange, as an alternative to borrowing in Ethereum. The purpose of this is to provide a cross-blockchain lending currency which will prompt users to use LEND as the medium of exchange.

SOURCE: COINGECKO

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