AdEx (ADX) stands for “advertising exchange.” AdEx Coin is a blockchain-based marketplace for ads that aims to change the existing online advertising landscape and solve its major problems: ad fraud, privacy and consent to receive sponsored messages, etc. AdEx is fully transparent and built on the Ethereum Smart Contracts. AdEx is still in development, so it’s difficult to say much yet about it at this point. The original roadmap anticipated a beta release in February 2018. It remains to be seen if the team will meet that deadline. Future plans for version two of AdEx after launch focus on improving the user experience and scalability. AdEx has also expressed an interest in implementing a real-time bidding solution that could take place off-chain or on a high throughput network, like IOTA. AdEx raised $10 million in the first three hours of token sale. AdEx as a platform has room for a good amount of growth since digital advertising is a booming business anyway. But by eliminating flaws and continuing updates on its current platform, AdEx aims to stand firm in the near future.
Novacoin is a hybrid Proof of work (POW) / Proof of stake (POS) decentralized peer-to-peer cryptocurrency.The Proof of Work part of Novacoin is based on the Scrypt hashing algorithm. Proof of Stake contributes to the coins energy efficiency, as there is no need for nodes to contribute mining power to part of the money creation process. As of now, Novacoin is set to be capped at 2 billion coins. However Novacoin stated that the cap limit may be lifted if the situation requires it. It looks very much like a variation of Sunny King Peercoin.