AdEx (ADX) stands for “advertising exchange.” AdEx Coin is a blockchain-based marketplace for ads that aims to change the existing online advertising landscape and solve its major problems: ad fraud, privacy and consent to receive sponsored messages, etc. AdEx is fully transparent and built on the Ethereum Smart Contracts. AdEx is still in development, so it’s difficult to say much yet about it at this point. The original roadmap anticipated a beta release in February 2018. It remains to be seen if the team will meet that deadline. Future plans for version two of AdEx after launch focus on improving the user experience and scalability. AdEx has also expressed an interest in implementing a real-time bidding solution that could take place off-chain or on a high throughput network, like IOTA. AdEx raised $10 million in the first three hours of token sale. AdEx as a platform has room for a good amount of growth since digital advertising is a booming business anyway. But by eliminating flaws and continuing updates on its current platform, AdEx aims to stand firm in the near future.
The retail industry loses approximately $500bln USD per annum*. OSA DC reduces this waste by uniting producer, retailer, and consumer with its blockchain-empowered solutions, all while fixing three major issues that hinder the retail industry today: inventory tracking on the blockchain will solve the problem of overstocking or understocking which costs retailers $400bln USD annually* the blockchain’s immutable ledger will provide more reliable product data and prevent business from abusing consumer trust OSA DC will cut back on product waste that results in a loss of $100 billion USD annually