AdEx (ADX) stands for “advertising exchange.” AdEx Coin is a blockchain-based marketplace for ads that aims to change the existing online advertising landscape and solve its major problems: ad fraud, privacy and consent to receive sponsored messages, etc. AdEx is fully transparent and built on the Ethereum Smart Contracts. AdEx is still in development, so it’s difficult to say much yet about it at this point. The original roadmap anticipated a beta release in February 2018. It remains to be seen if the team will meet that deadline. Future plans for version two of AdEx after launch focus on improving the user experience and scalability. AdEx has also expressed an interest in implementing a real-time bidding solution that could take place off-chain or on a high throughput network, like IOTA. AdEx raised $10 million in the first three hours of token sale. AdEx as a platform has room for a good amount of growth since digital advertising is a booming business anyway. But by eliminating flaws and continuing updates on its current platform, AdEx aims to stand firm in the near future.
Paytomat is a blockchain-based payment processing system created to help merchants, consumers and crypto core teams to find each other and create real life traction for cryptocurrencies as emerging method of everyday payments. Built as a decentralized autonomous organization and decentralized franchise, Paytomat features two unique loyalty programs based on the PTM coin, incentivizing merchants to accept payments in crypto, and PTX token, incentivizing end customers to pay with crypto. For the purposes of the token sale we will use token called PTI based on EOS blockchain. Paytomat is a set of blockchain software solutions, already used by more than several hundreds Merchants to accept crypto in cafes, restaurants, beauty salons etc. Our product integrates into existing point-of-sale systems or offers a standalone solution without the need to purchase additional hardware. We hedge the risks, increase speed and streamline payments in multiple cryptocurrencies. For the Сustomer, it’s as easy as scanning a QR code with our own or any other compatible crypto wallet, and pay in one of the 15+ cryptocurrencies currently supported by Paytomat. For the Merchant, the enrollment is free and is done either via their POS (updating the software) or installing the Merchant App provided by Paytomat. The in-house developed proprietary system is now being migrated to EOS and includes “Paytomat Core” in the form of an EOS smart contract and services responsible for keeping Merchant accounts and balances, Merchant interfaces (Merchant Web Panel, Merchant App, POS integrations and e-commerce plugins) and consumer apps (non-custodial cryptocurrency wallets).