AdEx (ADX) stands for “advertising exchange.” AdEx Coin is a blockchain-based marketplace for ads that aims to change the existing online advertising landscape and solve its major problems: ad fraud, privacy and consent to receive sponsored messages, etc. AdEx is fully transparent and built on the Ethereum Smart Contracts. AdEx is still in development, so it’s difficult to say much yet about it at this point. The original roadmap anticipated a beta release in February 2018. It remains to be seen if the team will meet that deadline. Future plans for version two of AdEx after launch focus on improving the user experience and scalability. AdEx has also expressed an interest in implementing a real-time bidding solution that could take place off-chain or on a high throughput network, like IOTA. AdEx raised $10 million in the first three hours of token sale. AdEx as a platform has room for a good amount of growth since digital advertising is a booming business anyway. But by eliminating flaws and continuing updates on its current platform, AdEx aims to stand firm in the near future.
Proton is a public chain that is dedicated to data fusion and collaboration. It builds the fundamental infrastructure for data security and high-efficiency data collaboration processing across various data sources, unleashing the real potential of big data and artificial intelligent applications on different industries. With freeing the data from silos, from a single online shop to the IoT industry giants can break through their bottle neck of lacking valid data samples and insufficient recognition of data via 'Proton Inside'. Proton Chain Proton is a Blockchain Based System enabling the Unified ID system for Data Storage and Collaboration.It allows decentralised data sharing and processing with guaranteed privacy among different platforms,freeing data from today’s silos. Proton network can well be adopted to empower the digital marketing eco-system using blockchain and provides support and service to advertisers, agents, DSPs, SSPs, DMPs and end users.