AdEx (ADX) stands for “advertising exchange.” AdEx Coin is a blockchain-based marketplace for ads that aims to change the existing online advertising landscape and solve its major problems: ad fraud, privacy and consent to receive sponsored messages, etc. AdEx is fully transparent and built on the Ethereum Smart Contracts. AdEx is still in development, so it’s difficult to say much yet about it at this point. The original roadmap anticipated a beta release in February 2018. It remains to be seen if the team will meet that deadline. Future plans for version two of AdEx after launch focus on improving the user experience and scalability. AdEx has also expressed an interest in implementing a real-time bidding solution that could take place off-chain or on a high throughput network, like IOTA. AdEx raised $10 million in the first three hours of token sale. AdEx as a platform has room for a good amount of growth since digital advertising is a booming business anyway. But by eliminating flaws and continuing updates on its current platform, AdEx aims to stand firm in the near future.
Concept and applications based on the blockchain technology are disrupting and transforming the traditional economy and will eventually form a new comprehensive and efficient system. ONEROOT aims to make use of the immutability, transparency and traceability of blockchain while embracing values of decentralization and shared economy to build a network of value that better fits with the characteristics of distributed network and tokenization of assets. Upholding the ideals of sharing and co-operation, our team provides infrastructures for digital assets and co-builds an ecosystem in conformity with characteristics of decentralization, fastening this migration of value.