AdEx (ADX) stands for “advertising exchange.” AdEx Coin is a blockchain-based marketplace for ads that aims to change the existing online advertising landscape and solve its major problems: ad fraud, privacy and consent to receive sponsored messages, etc. AdEx is fully transparent and built on the Ethereum Smart Contracts. AdEx is still in development, so it’s difficult to say much yet about it at this point. The original roadmap anticipated a beta release in February 2018. It remains to be seen if the team will meet that deadline. Future plans for version two of AdEx after launch focus on improving the user experience and scalability. AdEx has also expressed an interest in implementing a real-time bidding solution that could take place off-chain or on a high throughput network, like IOTA. AdEx raised $10 million in the first three hours of token sale. AdEx as a platform has room for a good amount of growth since digital advertising is a booming business anyway. But by eliminating flaws and continuing updates on its current platform, AdEx aims to stand firm in the near future.
SAFE is a blockchain underlying technology platform with three application scenarios: payment (instant payment, privacy payment), security (digital asset issuance and management), and security investment (secure voting). The largest, secure, and private digital currency payment platform and application platform builds millions of users and community ecology from multiple dimensions. SAFE features: • Privacy Protection: The world's largest and safest digital privacy payment and application platform. • Performance extensions: payment (immediate payment, secure payment), security (asset issuance and management, based on Annet issuing tokens), security investment (original voting chain), and other application directions. • Ecological construction: Joint voting chain and Annet space users, integrating users interested in privacy protection such as Da Shi, Monroe, and Zcach, and integrating users interested in secure social and asset issuance.