AdEx (ADX) stands for “advertising exchange.” AdEx Coin is a blockchain-based marketplace for ads that aims to change the existing online advertising landscape and solve its major problems: ad fraud, privacy and consent to receive sponsored messages, etc. AdEx is fully transparent and built on the Ethereum Smart Contracts. AdEx is still in development, so it’s difficult to say much yet about it at this point. The original roadmap anticipated a beta release in February 2018. It remains to be seen if the team will meet that deadline. Future plans for version two of AdEx after launch focus on improving the user experience and scalability. AdEx has also expressed an interest in implementing a real-time bidding solution that could take place off-chain or on a high throughput network, like IOTA. AdEx raised $10 million in the first three hours of token sale. AdEx as a platform has room for a good amount of growth since digital advertising is a booming business anyway. But by eliminating flaws and continuing updates on its current platform, AdEx aims to stand firm in the near future.
With Skrumble Network, we’re currently in the process of building a completely decentralized social media communication application. Incorporating the traditional messaging, audio and video calling for peer-to-peer and groups, it will also include the ability to send cryptocurrencies in-app, and more. It is Skrumble Network’s mission to innovate methods of communication and create opportunities for people to connect globally on the most secure networks possible, which is why we’ll also be building our very own blockchain that is uniquely optimized for communication connections and transactions and cannot be blocked by any firewall.