AdEx (ADX) stands for “advertising exchange.” AdEx Coin is a blockchain-based marketplace for ads that aims to change the existing online advertising landscape and solve its major problems: ad fraud, privacy and consent to receive sponsored messages, etc. AdEx is fully transparent and built on the Ethereum Smart Contracts. AdEx is still in development, so it’s difficult to say much yet about it at this point. The original roadmap anticipated a beta release in February 2018. It remains to be seen if the team will meet that deadline. Future plans for version two of AdEx after launch focus on improving the user experience and scalability. AdEx has also expressed an interest in implementing a real-time bidding solution that could take place off-chain or on a high throughput network, like IOTA. AdEx raised $10 million in the first three hours of token sale. AdEx as a platform has room for a good amount of growth since digital advertising is a booming business anyway. But by eliminating flaws and continuing updates on its current platform, AdEx aims to stand firm in the near future.
The key to Space Chain is to deploy all blockchain nodes on satellites so as to bring blockchain technology into space, adding a new dimension to blockchain’s core concept of distributed ledger by making use of space technology and advantages of space resources. As a space blockchain platform featuring data collecting, computing, application and storage, Space Chain uses satellites as its blockchain nodes for realizing direct on-satellite data processing and secure in-space data storage through cryptographic technologies such as quantum communications. Different from ground-network-based blockchain technology, Space chain provides a broader coverage and is based on a network of LEO satellites for achieving broad-based connectivity so that anyone and anything could become the user of blockchain technology anywhere and anytime.