AdEx (ADX) stands for “advertising exchange.” AdEx Coin is a blockchain-based marketplace for ads that aims to change the existing online advertising landscape and solve its major problems: ad fraud, privacy and consent to receive sponsored messages, etc. AdEx is fully transparent and built on the Ethereum Smart Contracts. AdEx is still in development, so it’s difficult to say much yet about it at this point. The original roadmap anticipated a beta release in February 2018. It remains to be seen if the team will meet that deadline. Future plans for version two of AdEx after launch focus on improving the user experience and scalability. AdEx has also expressed an interest in implementing a real-time bidding solution that could take place off-chain or on a high throughput network, like IOTA. AdEx raised $10 million in the first three hours of token sale. AdEx as a platform has room for a good amount of growth since digital advertising is a booming business anyway. But by eliminating flaws and continuing updates on its current platform, AdEx aims to stand firm in the near future.
Stratis is a powerful and flexible Blockchain Development Platform designed for the needs of the real world financial services businesses and other organisations that want to develop, test and deploy apps on the blockchain. Stratis significantly simplifies the development process for creating Blockchain applications and accelerates the lifecycle for Blockchain development projects. Stratis private chain allows businesses to deploy their own customise blockchain without the costs of running their own blockchain network infrastructure. The vision of the Stratis platform is to become a one-stop shop for all blockchain things, mostly becoming a blockchain-as-a-service (BAAS) platform. Technology-wise, it is a clone of Bitcoin’s core code, with a few enhanced features and written in C# language instead of C++. The team is based in the United Kingdom but has a decentralized structure with members spreading across the world. Several people on their management team are well-versed in enterprise software development using .NET and C# – a positive sign considering those are the project’s two primary languages. Chris Trew, the founder and CEO, has over 10 years of experience in enterprise IT and was a volunteer developer for the Blitz project. Stratis is competing against other BaaS projects in an increasingly saturated but gigantic space. Lisk may be the largest direct competitor in offering sidechains for businesses. However, Lisk is written in Javascript (not C#) and has sidechains that are more publicly available. The decreased privacy may be a turnoff to corporations looking to keep their code proprietary. The company held an ICO in June 2016 and manage to raised 915 Bitcoin.