AdEx (ADX) stands for “advertising exchange.” AdEx Coin is a blockchain-based marketplace for ads that aims to change the existing online advertising landscape and solve its major problems: ad fraud, privacy and consent to receive sponsored messages, etc. AdEx is fully transparent and built on the Ethereum Smart Contracts. AdEx is still in development, so it’s difficult to say much yet about it at this point. The original roadmap anticipated a beta release in February 2018. It remains to be seen if the team will meet that deadline. Future plans for version two of AdEx after launch focus on improving the user experience and scalability. AdEx has also expressed an interest in implementing a real-time bidding solution that could take place off-chain or on a high throughput network, like IOTA. AdEx raised $10 million in the first three hours of token sale. AdEx as a platform has room for a good amount of growth since digital advertising is a booming business anyway. But by eliminating flaws and continuing updates on its current platform, AdEx aims to stand firm in the near future.
Tokenomy aims to foster financial inclusion and provide access to anyone who wants to be connected with alternative funding networks and global innovation. The founders of Tokenomy are the leading members from Bitcoin Indonesia, one of the largest bitcoin and blockchain startup in South East Asia with over 900,000 registered users. Starting as a token exchange, Tokenomy’s goal is to become a one-stop platform providing both tokenization and liquidity. The goal is to offer a global token market access on one hand, and the ability for anyone, from small entrepreneurs to large enterprise businesses, to issue proprietary tokens and plug themselves into crypto liquidity pool for reliable and easy crowdfunding on the other. Tokenomy aims to provide a token exchange first, and tokenization platform later which solves the aforementioned issues of token sales, allowing anyone to tokenize their services and products and conduct a crowdfunding. By having a shared login with Bitcoin.co.id, which has over 900,000 users, Tokenomy instantly has access to a huge user pool.