AdEx (ADX) stands for “advertising exchange.” AdEx Coin is a blockchain-based marketplace for ads that aims to change the existing online advertising landscape and solve its major problems: ad fraud, privacy and consent to receive sponsored messages, etc. AdEx is fully transparent and built on the Ethereum Smart Contracts. AdEx is still in development, so it’s difficult to say much yet about it at this point. The original roadmap anticipated a beta release in February 2018. It remains to be seen if the team will meet that deadline. Future plans for version two of AdEx after launch focus on improving the user experience and scalability. AdEx has also expressed an interest in implementing a real-time bidding solution that could take place off-chain or on a high throughput network, like IOTA. AdEx raised $10 million in the first three hours of token sale. AdEx as a platform has room for a good amount of growth since digital advertising is a booming business anyway. But by eliminating flaws and continuing updates on its current platform, AdEx aims to stand firm in the near future.
U Network is a revolutionary protocol for publishing and valuing online content that helps online content platforms better align with the interests of their users. It does this by rewarding content creators more for their work, by letting users earn money for predicting popular content, by making it easier to discover high-quality content, and by allowing all users to be part of content moderation and governance decisions. The first online content community powered by U Network will be U Community, a digital asset information community. In 2015, U Network team launches SV Insight, a Silicon Valley tech media company with over 4 million subscribers. In the year 2017, U Network team develops blockchain educational content together with Huobi, attracting over 30,000 paying users. Besides, U Network team launches a smart contract developers boot camp, training over 300 blockchain developers.