AdEx (ADX) stands for “advertising exchange.” AdEx Coin is a blockchain-based marketplace for ads that aims to change the existing online advertising landscape and solve its major problems: ad fraud, privacy and consent to receive sponsored messages, etc. AdEx is fully transparent and built on the Ethereum Smart Contracts. AdEx is still in development, so it’s difficult to say much yet about it at this point. The original roadmap anticipated a beta release in February 2018. It remains to be seen if the team will meet that deadline. Future plans for version two of AdEx after launch focus on improving the user experience and scalability. AdEx has also expressed an interest in implementing a real-time bidding solution that could take place off-chain or on a high throughput network, like IOTA. AdEx raised $10 million in the first three hours of token sale. AdEx as a platform has room for a good amount of growth since digital advertising is a booming business anyway. But by eliminating flaws and continuing updates on its current platform, AdEx aims to stand firm in the near future.
Our project is called the 'XY Oracle Network' (XYO Network). The XYO Network enables trustless transactions through an ecosystem of crypto-location components that can bridge the gap from the world of today, to the world of tomorrow. The XYO Network makes it possible for smart contracts to access the real world by using the XYO Network's ecosystem of devices to determine if an object is at a specific XY-coordinate. If it is, one can set up applications which execute transactions in the smart contract. This has opened up a new world of possibilities. The applications of such a technology are infinite. Take for example an eCommerce Company. With the XYO Network, they could now offer their premium customers payment-upon-delivery services. To be able to offer this service, the eCommerce company would leverage the XYO Network (which uses XYO Tokens) to write a smart contract. The XYO Network could then track the location of the package being sent to the consumer along every single step of fulfillment; from the warehouse shelf to the shipping courier, all the way into the consumer's house and every location in between. This could enable eCommerce retailers and websites to verify, in a trustless way, that the package not only appeared on the customer's doorstep, but also safely inside their home.