Basic Attention Token (BAT) is an open-source, decentralized ad exchange platform built on Ethereum platform. Basic Attention Token held an initial coin offering on May 31, 2017 for its eponymous ERC-20 utility token, raising approximately $35M USD at the time in less than 30 seconds. The Basic Attention Token aims to fix digital advertising, which is broken, fraudulent and opaque. Basic Attention Token work by having advertisers pay BAT to website publishers for the attention of users. The BAT token is designed to correctly value and price user attention within the platform. The Basic Attention Token comprises various components, including attention measurement systems, analytics dashboards and machine learning algorithms. Integration of BAT into a given host application involves implementing BAT Ads, a system that matches and displays ads to users based on locally stored data. Ad targeting is performed wholly on-device, removing the need for third-party tracking. BAT is focused on the Brave browser. Brave is an open-source, privacy-centered browser designed to block trackers and malware. It utilizes blockchain technology to anonymously and securely track user attention, which translates into rewards for publishers. A user's attention, meaning his or her focused mental engagement on digital content like advertisements, is logged through Brave. The makers of BAT indicate that the user's private data and tracking information is stored only on the user's device, ensuring that it is anonymous and private. Created back in 2016, the Basic Attention Token has one of the biggest names behind it, that of Brendan Eich, the creator of JavaScript and the legendary co-founder of Mozilla. Other noteworthy team members include Brian Bondy, lead developer and co-founder of Brave and Scott Locklin, senior engineer, and co-founder of Kerf Software.' Basic Attention Token is created by the team that built the Brave browser, an open-source, privacy-focused browser that blocks ads and trackers. The browser measures user attention and rewards publishers for users attention. Use the Brave browser to protect your privacy and support CoinGecko at the same time: https://brave.com/coi600
Bluzelle is a decentralized, scalable database service that aims to provide an effective data storage solution for the newly emerging blockchain ecosystem. It provides a solution to the scaling problems that developers of decentralized applications (dApps) face while using centralized infrastructure and traditional cloud-based databases. Bluzelle uses reliable ”swarm” technology, in which it stores tiny bits of data in groups of nodes or “swarms” which are distributed across the globe. Since this makes it independent of single data centres, Bluzelle’s scaling ability is limitless. Bluzelle adjusts the number of nodes and their location dynamically, reducing request time and improving overall performance. Bluzelle's swarm technology makes it extremely reliable as it redundantly stores pieces of data across the globe, eliminating a single point of failure. Since there are no data centres, Bluzelle’s resources are provided by network “producers”, who earn funds and pass on the savings to users. Bluzelle held an ICO from January to February 2018, selling 33% of its total supply of 500 million BLZ tokens and earning $19.5 million USD in the process. As of July 2018, Bluzelle has a circulating supply of about 183.02 million BLZ, with an individual price of $0.328 and consequently a market cap of around $60.25 million USD. The potential of an endlessly scalable storage service which is quick in its scaling, which is capable of storing any amount of data in a decentralized manner, is one that many investors may have an eye for. BLZ is still new and in its beginning stages, but its experienced team and excellent advisors work in its favour and are indicative of a bright future for the BLZ token. Investing in the token may not give high returns in a short period (since the cryptocurrency is so new and difficult to predict). So some more research is advised.