Basic Attention Token (BAT) is an open-source, decentralized ad exchange platform built on Ethereum platform. Basic Attention Token held an initial coin offering on May 31, 2017 for its eponymous ERC-20 utility token, raising approximately $35M USD at the time in less than 30 seconds. The Basic Attention Token aims to fix digital advertising, which is broken, fraudulent and opaque. Basic Attention Token work by having advertisers pay BAT to website publishers for the attention of users. The BAT token is designed to correctly value and price user attention within the platform. The Basic Attention Token comprises various components, including attention measurement systems, analytics dashboards and machine learning algorithms. Integration of BAT into a given host application involves implementing BAT Ads, a system that matches and displays ads to users based on locally stored data. Ad targeting is performed wholly on-device, removing the need for third-party tracking. BAT is focused on the Brave browser. Brave is an open-source, privacy-centered browser designed to block trackers and malware. It utilizes blockchain technology to anonymously and securely track user attention, which translates into rewards for publishers. A user's attention, meaning his or her focused mental engagement on digital content like advertisements, is logged through Brave. The makers of BAT indicate that the user's private data and tracking information is stored only on the user's device, ensuring that it is anonymous and private. Created back in 2016, the Basic Attention Token has one of the biggest names behind it, that of Brendan Eich, the creator of JavaScript and the legendary co-founder of Mozilla. Other noteworthy team members include Brian Bondy, lead developer and co-founder of Brave and Scott Locklin, senior engineer, and co-founder of Kerf Software.' Basic Attention Token is created by the team that built the Brave browser, an open-source, privacy-focused browser that blocks ads and trackers. The browser measures user attention and rewards publishers for users attention. Use the Brave browser to protect your privacy and support CoinGecko at the same time: https://brave.com/coi600
Dragonchain is one of the newly launched cryptocurrencies that is attracting crypto enthusiasts following its relaunch. The coin seems to be leading on the technology front irrespective of its market capitalisation trends, which is why it's also being anticipated to be Ethereum’s competitor. Dragonchain is a hybrid blockchain platform, where sensitive business logic and smart contract functionality is held by the owner. Its cryptocurrency is denoted by the symbol DGRN & has a total supply of 433,494,437 coins. Dragonchain uses serverless smart contracts from its pre-built library. This feature is unique to this cryptocurrency, as it can create smart contracts, with or without cryptocurrencies. Dragonchain was developed by Joe Roets who is its CEO and Chief Architect with a team of 4 core developers. The team is backed by a strong advisory board with Jeff Garzik on board who is established icon in the Bitcoin network. It was developed after exploration of 20 use cases and applications. It was released under the Apache 2 license in October 2016 to integrate real business applications onto a blockchain, protect business data and operations, currency agnosticism and multi-currency support. The launch of Dragonchain Foundation, a non profit corporation, in January’17 maintains the ownership and responsibility of Dragonchain’s open source code. Enterprises can easily design smart contracts in a variety of languages like Python, Node, C# & Java. The contracts can be specific to their business needs to include both private internal and public blockchain interactions. The Currency Smart Contracts help organizations to retrieve and transfer specified currency amounts between wallet addresses and check balances which can be run on schemas like ERC20, ERC223, etc. Dragonchain helps enterprises to leverage their models using blockchain by allowing development and integration before the economic model is known. Monetization can be applied after sufficient real data is available & system is functioning. DragonChain’s platform is establishing a niche in the crypto world with its layered security feature. The 5-layer security model adds great credibility to their overall goal of facilitating business integration into the blockchain. Additionally, DragonChain is seen as a strong rival to Ethereum because of the platform’s ability to scale; an issue that Ethereum has been notorious for. As of January 2018, the DragonChain team is raising funds and finishing development of the platform. Although the exact date is currently unannounced, the DRGN platform is expected to fully launch sometime this year.