Basic Attention Token BAT to Emercoin EMC Exchange

Crypto Pair Details: BAT to EMC

Basic Attention Token BAT

Basic Attention Token (BAT) is an open-source, decentralized ad exchange platform built on Ethereum platform. Basic Attention Token held an initial coin offering on May 31, 2017 for its eponymous ERC-20 utility token, raising approximately $35M USD at the time in less than 30 seconds. The Basic Attention Token aims to fix digital advertising, which is broken, fraudulent and opaque. Basic Attention Token work by having advertisers pay BAT to website publishers for the attention of users. The BAT token is designed to correctly value and price user attention within the platform. The Basic Attention Token comprises various components, including attention measurement systems, analytics dashboards and machine learning algorithms. Integration of BAT into a given host application involves implementing BAT Ads, a system that matches and displays ads to users based on locally stored data. Ad targeting is performed wholly on-device, removing the need for third-party tracking. BAT is focused on the Brave browser. Brave is an open-source, privacy-centered browser designed to block trackers and malware. It utilizes blockchain technology to anonymously and securely track user attention, which translates into rewards for publishers. A user's attention, meaning his or her focused mental engagement on digital content like advertisements, is logged through Brave. The makers of BAT indicate that the user's private data and tracking information is stored only on the user's device, ensuring that it is anonymous and private. Created back in 2016, the Basic Attention Token has one of the biggest names behind it, that of Brendan Eich, the creator of JavaScript and the legendary co-founder of Mozilla. Other noteworthy team members include Brian Bondy, lead developer and co-founder of Brave and Scott Locklin, senior engineer, and co-founder of Kerf Software.' Basic Attention Token is created by the team that built the Brave browser, an open-source, privacy-focused browser that blocks ads and trackers. The browser measures user attention and rewards publishers for users attention. Use the Brave browser to protect your privacy and support CoinGecko at the same time: https://brave.com/coi600

Emercoin EMC

Emercoin (EMC) is an open-source cryptocurrency which originated from Bitcoin, Peercoin and Namecoin. Other than being a cryptocurrency, it is also a platform for secure distributed blockchain business services. The EMC coin is used for accessing the blockchain-based services provided by Emercoin. Emercoin inherits the reliability and security of Bitcoin, while at the same time adding more features to its own blockchain by leveraging several innovative technologies. The Emercoin blockchain has been specially designed to provide businesses with the secure blockchain services and also allow them to create their own decentralized apps. Emercoin was founded in the year 2013 by Eugene Shumilov who also serves as the chief executive officer of Emercoin. The Emercoin team also consists chief technical officer Oleg Khovayko, a cryptocurrency & financial expert and Stan Polozov a Blockchain Implementation Specialist. Emercoin is also backed by a decentralized team of nine advisors from across the world. Emercoin has been in the market since 2014, and its past trend in the cryptocurrency market shows that it has followed a steady and stable growth. Emercoin has scored many partnerships. Two of its major partners are Coca Cola and Microsoft. Some other partners are RedHat, LLoyd’s, Bitfury, Aspanta, Deloitte, Authorizers, Foundico, Anteko, etc. Emercoin has also been featured on some prominent media platforms such as Forbes, Digital Trends, Engadget, The Business Times, Aljazeera, Gadgets Now and others. With the sheer variety of services that the Emercoin platform makes available to its users, it would not be surprising to see this currency be viewed as a lucrative investment option by many novice as well as experienced investors in the near future. With the currency’s value currently hitting new highs, it can be said that many people are now beginning to see the true power and potential of this emerging blockchain. However, as is the case with all crypto assets, past performance should not be used to predict the future value of EMC.

SOURCE: COINGECKO

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