Basic Attention Token (BAT) is an open-source, decentralized ad exchange platform built on Ethereum platform. Basic Attention Token held an initial coin offering on May 31, 2017 for its eponymous ERC-20 utility token, raising approximately $35M USD at the time in less than 30 seconds. The Basic Attention Token aims to fix digital advertising, which is broken, fraudulent and opaque. Basic Attention Token work by having advertisers pay BAT to website publishers for the attention of users. The BAT token is designed to correctly value and price user attention within the platform. The Basic Attention Token comprises various components, including attention measurement systems, analytics dashboards and machine learning algorithms. Integration of BAT into a given host application involves implementing BAT Ads, a system that matches and displays ads to users based on locally stored data. Ad targeting is performed wholly on-device, removing the need for third-party tracking. BAT is focused on the Brave browser. Brave is an open-source, privacy-centered browser designed to block trackers and malware. It utilizes blockchain technology to anonymously and securely track user attention, which translates into rewards for publishers. A user's attention, meaning his or her focused mental engagement on digital content like advertisements, is logged through Brave. The makers of BAT indicate that the user's private data and tracking information is stored only on the user's device, ensuring that it is anonymous and private. Created back in 2016, the Basic Attention Token has one of the biggest names behind it, that of Brendan Eich, the creator of JavaScript and the legendary co-founder of Mozilla. Other noteworthy team members include Brian Bondy, lead developer and co-founder of Brave and Scott Locklin, senior engineer, and co-founder of Kerf Software.' Basic Attention Token is created by the team that built the Brave browser, an open-source, privacy-focused browser that blocks ads and trackers. The browser measures user attention and rewards publishers for users attention. Use the Brave browser to protect your privacy and support CoinGecko at the same time: https://brave.com/coi600
GameCoin (GMC) is a digital currency targeted towards the gaming community. GMC tokens go on sale at the end of September through the GameCoin ICO. GameCoin aims to increase the revenue of the gaming industry by 3 times – or 300 billion dollars per year. It aims to allow players to earn money from their hobby. And, within a year, the developers claim the capitalization of GameCoin will “exceed and billion dollars and will continue to grow rapidly.” GameCoin is being proposed as a way to monetize the world of free gaming. The GameCoin whitepaper explains that the majority of gaming revenue comes from 10% of users. Today, developers are struggling to monetize the remaining 90% of users. GameCoin claims to have found a way to do that using blockchain technology. Basically, GameCoin’s idea is to allow each game developer to create their own cryptocurrency. This cryptocurrency is used as in-game money. The developers can create this cryptocurrency at virtually no cost to themselves – it’s just a digital token that has value in the game. However, by the time it circulates through gamers, the token will have value because it can be used to pay for in-game items. In more straightforward terms, GameCoin plans to make it easy for developers to create a secure in-game currency. It appears that these cryptocurrencies will operate as forks on the GameCoin blockchain. Each developer will be able to make their own fork – so gamers can easily apply their GWC tokens to any game of their choice (the GameCoin wallet will support all forks).