Basic Attention Token (BAT) is an open-source, decentralized ad exchange platform built on Ethereum platform. Basic Attention Token held an initial coin offering on May 31, 2017 for its eponymous ERC-20 utility token, raising approximately $35M USD at the time in less than 30 seconds. The Basic Attention Token aims to fix digital advertising, which is broken, fraudulent and opaque. Basic Attention Token work by having advertisers pay BAT to website publishers for the attention of users. The BAT token is designed to correctly value and price user attention within the platform. The Basic Attention Token comprises various components, including attention measurement systems, analytics dashboards and machine learning algorithms. Integration of BAT into a given host application involves implementing BAT Ads, a system that matches and displays ads to users based on locally stored data. Ad targeting is performed wholly on-device, removing the need for third-party tracking. BAT is focused on the Brave browser. Brave is an open-source, privacy-centered browser designed to block trackers and malware. It utilizes blockchain technology to anonymously and securely track user attention, which translates into rewards for publishers. A user's attention, meaning his or her focused mental engagement on digital content like advertisements, is logged through Brave. The makers of BAT indicate that the user's private data and tracking information is stored only on the user's device, ensuring that it is anonymous and private. Created back in 2016, the Basic Attention Token has one of the biggest names behind it, that of Brendan Eich, the creator of JavaScript and the legendary co-founder of Mozilla. Other noteworthy team members include Brian Bondy, lead developer and co-founder of Brave and Scott Locklin, senior engineer, and co-founder of Kerf Software.' Basic Attention Token is created by the team that built the Brave browser, an open-source, privacy-focused browser that blocks ads and trackers. The browser measures user attention and rewards publishers for users attention. Use the Brave browser to protect your privacy and support CoinGecko at the same time: https://brave.com/coi600
Horyou, is a unique platform for social good, allowing to share ideas, be inspired and help each other. Horyou connects individuals, organizations and entities fostering social good (https://www.horyou.com/). Blockchain is one of the latest revolutionary technologies. It has taken industries by storm and shown a new way of embracing technology with the most advanced concepts of decentralization, inclusion and participation. Blockchain technology holds great promise. However, up until now, a plethora of interests has flooded Blockchain platforms and projects with speculative strategies, driven by greed and speculation rather than vision and passion. At a time when society is facing worldwide challenges including those mentioned within the United Nations Sustainable Development Goals, we believe in technological advancements that create a fairer, more inclusive and more sustainable world. So, how can Blockchain be at the service of social good? At Horyou, we believe in Blockchain supporting decentralization and bringing social good everywhere in the world. We call it Blockchain with a Purpose. We're introducing HoryouToken, our utility token built on top of Ethereum Blockchain to fuel the virtuous circle of Horyou interactions. HoryouToken makes it possible for anyone to participate in social good by providing access to a traceable and intelligent philanthropic redistribution service called 'Proof of Impact'.