Basic Attention Token (BAT) is an open-source, decentralized ad exchange platform built on Ethereum platform. Basic Attention Token held an initial coin offering on May 31, 2017 for its eponymous ERC-20 utility token, raising approximately $35M USD at the time in less than 30 seconds. The Basic Attention Token aims to fix digital advertising, which is broken, fraudulent and opaque. Basic Attention Token work by having advertisers pay BAT to website publishers for the attention of users. The BAT token is designed to correctly value and price user attention within the platform. The Basic Attention Token comprises various components, including attention measurement systems, analytics dashboards and machine learning algorithms. Integration of BAT into a given host application involves implementing BAT Ads, a system that matches and displays ads to users based on locally stored data. Ad targeting is performed wholly on-device, removing the need for third-party tracking. BAT is focused on the Brave browser. Brave is an open-source, privacy-centered browser designed to block trackers and malware. It utilizes blockchain technology to anonymously and securely track user attention, which translates into rewards for publishers. A user's attention, meaning his or her focused mental engagement on digital content like advertisements, is logged through Brave. The makers of BAT indicate that the user's private data and tracking information is stored only on the user's device, ensuring that it is anonymous and private. Created back in 2016, the Basic Attention Token has one of the biggest names behind it, that of Brendan Eich, the creator of JavaScript and the legendary co-founder of Mozilla. Other noteworthy team members include Brian Bondy, lead developer and co-founder of Brave and Scott Locklin, senior engineer, and co-founder of Kerf Software.' Basic Attention Token is created by the team that built the Brave browser, an open-source, privacy-focused browser that blocks ads and trackers. The browser measures user attention and rewards publishers for users attention. Use the Brave browser to protect your privacy and support CoinGecko at the same time: https://brave.com/coi600
Decentraland is an Ethereum-powered virtual reality platform. In this virtual world, you purchase plots of land that you can later traverse, build upon, and monetize. There’s no limit to what you can do. It’s the first digital platform that’s completely owned by its users. Similar to games like Skyrim and Fallout, Decentraland is an all-immersive virtual universe. However, instead of playing on a 2-dimensional screen, you participate in a 3-dimensional world. It seems to be the logical next step before creating full-blown AI-based games in the physical space à la Westworld. Similar groupings on LAND comprise Districts. Districts are basically communities that revolve around a shared theme. For example, there may be a District just for crypto enthusiasts with cryptocurrency apps and services. The Decentraland team is led by Ari Meilich (Project Lead) and Esteban Ordano (Tech Lead). Ordano previously worked at Bitpay as a software engineer and founded Smart Contract Solutions, Inc. Both founders have also worked together in creating Stremium and Bitcore. Decentraland has been around for longer than you may think. The team hit their first development milestone, Stone Age, in June 2015. This was a simple, pixelated grid that allocated pixels to users through a proof-of-work algorithm. Most recently, they held a Terraform Event in which they sold LAND in the new, 3D world. The team has also partnered with district0x, Aragon, and imToken to provide some of their services. MANA is the token used to buy lands in Decentraland. The Blockchain platform can be incorporated in order to buy or sell the various digital assets available in the virtual world. An unclaimed land would have the same market pricing on every exchange possible and precisely the developers are on a hunt for such since as they can build on top of it, and attract lot of popularity. However, one must keep in mind that the land parcels are different from them and each one of them varies according to the various market conditions of that time. Mana can be a great investment and can be bought by trading and with other Bitcoin, Ethereum, or any other prominent cryptocurrency and on some of the most notable cryptocurrency exchanges. Specifically, Binance and Huobi are two of the best cryptocurrency exchanges that one can suggest for trading Mana tokens. The Decentraland coin isn’t a minable cryptocurrency as it is issued on the Ethereum blockchain, unlike Bitcoin and other similar currencies. So users looking to engage in some Decentraland mining will be disappointed. Instead, it was sold during token sales and is now being traded on exchanges.