Basic Attention Token (BAT) is an open-source, decentralized ad exchange platform built on Ethereum platform. Basic Attention Token held an initial coin offering on May 31, 2017 for its eponymous ERC-20 utility token, raising approximately $35M USD at the time in less than 30 seconds. The Basic Attention Token aims to fix digital advertising, which is broken, fraudulent and opaque. Basic Attention Token work by having advertisers pay BAT to website publishers for the attention of users. The BAT token is designed to correctly value and price user attention within the platform. The Basic Attention Token comprises various components, including attention measurement systems, analytics dashboards and machine learning algorithms. Integration of BAT into a given host application involves implementing BAT Ads, a system that matches and displays ads to users based on locally stored data. Ad targeting is performed wholly on-device, removing the need for third-party tracking. BAT is focused on the Brave browser. Brave is an open-source, privacy-centered browser designed to block trackers and malware. It utilizes blockchain technology to anonymously and securely track user attention, which translates into rewards for publishers. A user's attention, meaning his or her focused mental engagement on digital content like advertisements, is logged through Brave. The makers of BAT indicate that the user's private data and tracking information is stored only on the user's device, ensuring that it is anonymous and private. Created back in 2016, the Basic Attention Token has one of the biggest names behind it, that of Brendan Eich, the creator of JavaScript and the legendary co-founder of Mozilla. Other noteworthy team members include Brian Bondy, lead developer and co-founder of Brave and Scott Locklin, senior engineer, and co-founder of Kerf Software.' Basic Attention Token is created by the team that built the Brave browser, an open-source, privacy-focused browser that blocks ads and trackers. The browser measures user attention and rewards publishers for users attention. Use the Brave browser to protect your privacy and support CoinGecko at the same time: https://brave.com/coi600
Mainframe is the platform for decentralized applications. Resistant to censorship, surveillance, and disruption, the Mainframe network enables any application to send data, store files, manage payments, run tasks, and more. With the exception of a catastrophic asteroid event or an aggressive alien invasion, the Mainframe network is simply unstoppable. We build with five fundamental principles as our guide. The Mainframe network is the messaging layer for the new web. This goes beyond human-to-human messaging. There are many use-cases and applications for reliably, privately, and securely routing data packets through the Mainframe peer-to-peer network. Mainframe is resistant to censorship, surveillance, and disruption. With the exception of a catastrophic asteroid event or an aggressive alien invasion, the Mainframe network is simply unstoppable. We build with five fundamental principles as our guide. The Mainframe platform is a developer-friendly SDK providing all these services in a secure peer-to-peer fashion. It is designed to be modular and pluggable, so developers and users can configure which projects they prefer to use for the underlying service layers. Our mission is to delight developers by providing an SDK that is well-documented, supported and backed by strong developer communities. Because it is not always clear which projects will gain the most momentum, and because developers often have varying preferences, we feel that it is important to design our underlying service architecture to be modular and pluggable, allowing developers and users to configure which projects they prefer to use for each service layer and abstracting away as much of the differences as possible. A single medium of exchange in the form of Mainframe tokens (MFT) is also used to improve the developer and user experience. Where underlying service layers cannot be retrofitted to accept MFT, we will implement atomic swaps between native service-layer tokens and MFT.