Basic Attention Token BAT to Melon MLN Exchange

Crypto Pair Details: BAT to MLN

Basic Attention Token BAT

Basic Attention Token (BAT) is an open-source, decentralized ad exchange platform built on Ethereum platform. Basic Attention Token held an initial coin offering on May 31, 2017 for its eponymous ERC-20 utility token, raising approximately $35M USD at the time in less than 30 seconds. The Basic Attention Token aims to fix digital advertising, which is broken, fraudulent and opaque. Basic Attention Token work by having advertisers pay BAT to website publishers for the attention of users. The BAT token is designed to correctly value and price user attention within the platform. The Basic Attention Token comprises various components, including attention measurement systems, analytics dashboards and machine learning algorithms. Integration of BAT into a given host application involves implementing BAT Ads, a system that matches and displays ads to users based on locally stored data. Ad targeting is performed wholly on-device, removing the need for third-party tracking. BAT is focused on the Brave browser. Brave is an open-source, privacy-centered browser designed to block trackers and malware. It utilizes blockchain technology to anonymously and securely track user attention, which translates into rewards for publishers. A user's attention, meaning his or her focused mental engagement on digital content like advertisements, is logged through Brave. The makers of BAT indicate that the user's private data and tracking information is stored only on the user's device, ensuring that it is anonymous and private. Created back in 2016, the Basic Attention Token has one of the biggest names behind it, that of Brendan Eich, the creator of JavaScript and the legendary co-founder of Mozilla. Other noteworthy team members include Brian Bondy, lead developer and co-founder of Brave and Scott Locklin, senior engineer, and co-founder of Kerf Software.' Basic Attention Token is created by the team that built the Brave browser, an open-source, privacy-focused browser that blocks ads and trackers. The browser measures user attention and rewards publishers for users attention. Use the Brave browser to protect your privacy and support CoinGecko at the same time: https://brave.com/coi600

Melon MLN

The fast-growing demand for cryptocurrencies calls for a convenient way to administer them. Melon is one such platform that works through a blockchain protocol allowing easy and efficient maintenance of cryptocurrencies. Acting as a hedge fund, Melon presents a fully customizable administration of your digital assets. You can use it as an online vault that allows you to store and transact your funds through its web portal. Melon was developed to meet the need for a cost-efficient and technologically advanced hedge fund to manage digital assets. Reto Trinkler and Mona El Isa founded the company, Melonport AG in July 2016. The company created Melon as a digital asset management protocol. It is a first of its kind system that enables the users to store, administer, and invest in crypto assets through a decentralized network. Melon works through a fully decentralized infrastructure. All the information of the user, such as smart contracts, assets, and records are saved on a decentralized blockchain network. It not only offers reliability for the storage of information but also reduces the risk of custody. The protocol also offers a decentralized system of execution through the Ethereum Virtual Machine (EVM). Smart contracts are distributed across multiple Ethereum networks to provide better efficiency and security for the assets. With the Melon protocol, users can save both time and money for investing in a hedge fund. Additionally, there is no requirement of a third party approval from a lawyer or advisor. Melon’s ICO was launched in February 2017 and sold out within 10 minutes. Melonport is aiming to bridge the gap between the portfolio managers and the investors by removing the role of the third parties such as law firms. Melonport’s CEO, Mona El Isa comes from a strong financial background and is versed with the problems of the investment industry. There is still a lot of work to be done on the Melon project, even though things are looking quite positive already. An audit of the protocol has been completed already, and the project continues to advance. No further specifics have been provided on the website, although it remains to be seen what the future holds. Bringing more value to Melon Coin would be a good idea, yet it remains to be seen how that might be achieved.

SOURCE: COINGECKO

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