Basic Attention Token (BAT) is an open-source, decentralized ad exchange platform built on Ethereum platform. Basic Attention Token held an initial coin offering on May 31, 2017 for its eponymous ERC-20 utility token, raising approximately $35M USD at the time in less than 30 seconds. The Basic Attention Token aims to fix digital advertising, which is broken, fraudulent and opaque. Basic Attention Token work by having advertisers pay BAT to website publishers for the attention of users. The BAT token is designed to correctly value and price user attention within the platform. The Basic Attention Token comprises various components, including attention measurement systems, analytics dashboards and machine learning algorithms. Integration of BAT into a given host application involves implementing BAT Ads, a system that matches and displays ads to users based on locally stored data. Ad targeting is performed wholly on-device, removing the need for third-party tracking. BAT is focused on the Brave browser. Brave is an open-source, privacy-centered browser designed to block trackers and malware. It utilizes blockchain technology to anonymously and securely track user attention, which translates into rewards for publishers. A user's attention, meaning his or her focused mental engagement on digital content like advertisements, is logged through Brave. The makers of BAT indicate that the user's private data and tracking information is stored only on the user's device, ensuring that it is anonymous and private. Created back in 2016, the Basic Attention Token has one of the biggest names behind it, that of Brendan Eich, the creator of JavaScript and the legendary co-founder of Mozilla. Other noteworthy team members include Brian Bondy, lead developer and co-founder of Brave and Scott Locklin, senior engineer, and co-founder of Kerf Software.' Basic Attention Token is created by the team that built the Brave browser, an open-source, privacy-focused browser that blocks ads and trackers. The browser measures user attention and rewards publishers for users attention. Use the Brave browser to protect your privacy and support CoinGecko at the same time: https://brave.com/coi600
NEXT.coin is a public company registered in the Netherlands, as well as a Limited company in England and Wales. Our team is composed of highly experienced individuals and successful entrepreneurs. In 2017, together as a team of young pioneers, we developed a hybrid cryptocurrency exchange platform, NEXT.exchange. Our platform provides individual Blockchain wallet addresses for each user for his or her assets, the ability to deposit, withdraw, and trade cryptocurrencies directly against fiat currencies, such as the United States Dollar, Euro, British Pound, Turkish Lira, Russian Rubles, and the Chinese Yuan. Our goal is to make it 'easy and safe' to trade cryptocurrencies on a convenient user-friendly interface that connects social, company information and in-depth analyses to make it as simple as possible for our users to join the digital economy. Together with our legal team and advisors, we are taking all of the necessary steps and measures in order to operate as a regulatory compliant hybrid exchange platform, as well as to maintain appropriate KYC/AML policies.