Basic Attention Token (BAT) is an open-source, decentralized ad exchange platform built on Ethereum platform. Basic Attention Token held an initial coin offering on May 31, 2017 for its eponymous ERC-20 utility token, raising approximately $35M USD at the time in less than 30 seconds. The Basic Attention Token aims to fix digital advertising, which is broken, fraudulent and opaque. Basic Attention Token work by having advertisers pay BAT to website publishers for the attention of users. The BAT token is designed to correctly value and price user attention within the platform. The Basic Attention Token comprises various components, including attention measurement systems, analytics dashboards and machine learning algorithms. Integration of BAT into a given host application involves implementing BAT Ads, a system that matches and displays ads to users based on locally stored data. Ad targeting is performed wholly on-device, removing the need for third-party tracking. BAT is focused on the Brave browser. Brave is an open-source, privacy-centered browser designed to block trackers and malware. It utilizes blockchain technology to anonymously and securely track user attention, which translates into rewards for publishers. A user's attention, meaning his or her focused mental engagement on digital content like advertisements, is logged through Brave. The makers of BAT indicate that the user's private data and tracking information is stored only on the user's device, ensuring that it is anonymous and private. Created back in 2016, the Basic Attention Token has one of the biggest names behind it, that of Brendan Eich, the creator of JavaScript and the legendary co-founder of Mozilla. Other noteworthy team members include Brian Bondy, lead developer and co-founder of Brave and Scott Locklin, senior engineer, and co-founder of Kerf Software.' Basic Attention Token is created by the team that built the Brave browser, an open-source, privacy-focused browser that blocks ads and trackers. The browser measures user attention and rewards publishers for users attention. Use the Brave browser to protect your privacy and support CoinGecko at the same time: https://brave.com/coi600
Polymath simplifies the legal process of creating and selling security tokens. It makes a new token standard, the ST20, and enforces government compliance. Only a “list of authorized investors and their Ethereum wallet addresses” can hold ST20 tokens. Therefore, token issuers don’t need to worry about the legal implications of your security falling into the wrong hands. In order to launch a legally compliant token, the Polymath platform brings together issuers, legal delegates, smart contract developers, KYC verification, and a decentralized exchange. All transactions on the Polymath platform take place using the native POLY token. Polymath has programmable equity. Polymath enables companies to take control of their equity issuance through programmable code. It is raising in cryptocurrency opens up an entire wealth of new investors. Polymath eliminates the middleman and financial structures that hinder the deployment of equity. There is a trove of wealth that is untouched by Wall Street that can now be accessed through Polymath. In 2017, Polymath raised over $1.2 billion in funding by selling utility tokens and security tokens. Utility tokens, such as Waltonchain, give you access to a token’s network and are far more common than security tokens. Security tokens, however, provide equity or a claim to dividends from a company. As a result, security tokens, like any securities, are subject to government regulation. Polymath’s new standard for blockchain security tokens aims to embed the necessary regulatory requirements into smart contracts and comply entirely with government security regulations. A wide array of security tokens that will be listed on Polymath at some point will require investors to be accredited, or to be from specific countries.