Basic Attention Token (BAT) is an open-source, decentralized ad exchange platform built on Ethereum platform. Basic Attention Token held an initial coin offering on May 31, 2017 for its eponymous ERC-20 utility token, raising approximately $35M USD at the time in less than 30 seconds. The Basic Attention Token aims to fix digital advertising, which is broken, fraudulent and opaque. Basic Attention Token work by having advertisers pay BAT to website publishers for the attention of users. The BAT token is designed to correctly value and price user attention within the platform. The Basic Attention Token comprises various components, including attention measurement systems, analytics dashboards and machine learning algorithms. Integration of BAT into a given host application involves implementing BAT Ads, a system that matches and displays ads to users based on locally stored data. Ad targeting is performed wholly on-device, removing the need for third-party tracking. BAT is focused on the Brave browser. Brave is an open-source, privacy-centered browser designed to block trackers and malware. It utilizes blockchain technology to anonymously and securely track user attention, which translates into rewards for publishers. A user's attention, meaning his or her focused mental engagement on digital content like advertisements, is logged through Brave. The makers of BAT indicate that the user's private data and tracking information is stored only on the user's device, ensuring that it is anonymous and private. Created back in 2016, the Basic Attention Token has one of the biggest names behind it, that of Brendan Eich, the creator of JavaScript and the legendary co-founder of Mozilla. Other noteworthy team members include Brian Bondy, lead developer and co-founder of Brave and Scott Locklin, senior engineer, and co-founder of Kerf Software.' Basic Attention Token is created by the team that built the Brave browser, an open-source, privacy-focused browser that blocks ads and trackers. The browser measures user attention and rewards publishers for users attention. Use the Brave browser to protect your privacy and support CoinGecko at the same time: https://brave.com/coi600
Primas is a platform for high-quality content centred in Distributed Trusted Content Protocol or DTCP. It utilized blockchain technology in ascertaining content credibility and also utilized economic incentives to speed up the creation and circulation of the content of high quality. It also gives the readers the capacity to view the customized content of high-quality via social recommendations. Traditional internet application can also make use of APIs in accessing Primas, thereby gaining instant access to the power offered by Primas. The token spreading on Primas platform is known as PST. It is utilized for rewarding the creators of valuable content on the Primas DApp as well as the miners who aid in the upkeep of the Hawkeye crawlers and Primas Node. The utilization of POS secondary networking ensures high scalability, hastened accessing speeds and the capacity to support massive scale applications simultaneously. Users are not required to hold on for block confirmations to attain a user experience which is consistent. This also greatly minimizes the cost of the transaction of utilizing blockchain and sorts issues of bottlenecking. A totally decentralized structure which employs an economic incentivization system and technique for node discovery lets anyone partake or quit by utilizing the Primas node at any moment without having an impact on end users. Presently, the secondary network linked to Ethereum is compatible with the use of a massive amount of users. In the event of serious overcrowding on the Ethereum network, users will still have the capacity to utilize Primas without stalling. They also are not required to make payment for gas fees.