Basic Attention Token BAT to Storj STORJ Exchange

Crypto Pair Details: BAT to STORJ

Basic Attention Token BAT

Basic Attention Token (BAT) is an open-source, decentralized ad exchange platform built on Ethereum platform. Basic Attention Token held an initial coin offering on May 31, 2017 for its eponymous ERC-20 utility token, raising approximately $35M USD at the time in less than 30 seconds. The Basic Attention Token aims to fix digital advertising, which is broken, fraudulent and opaque. Basic Attention Token work by having advertisers pay BAT to website publishers for the attention of users. The BAT token is designed to correctly value and price user attention within the platform. The Basic Attention Token comprises various components, including attention measurement systems, analytics dashboards and machine learning algorithms. Integration of BAT into a given host application involves implementing BAT Ads, a system that matches and displays ads to users based on locally stored data. Ad targeting is performed wholly on-device, removing the need for third-party tracking. BAT is focused on the Brave browser. Brave is an open-source, privacy-centered browser designed to block trackers and malware. It utilizes blockchain technology to anonymously and securely track user attention, which translates into rewards for publishers. A user's attention, meaning his or her focused mental engagement on digital content like advertisements, is logged through Brave. The makers of BAT indicate that the user's private data and tracking information is stored only on the user's device, ensuring that it is anonymous and private. Created back in 2016, the Basic Attention Token has one of the biggest names behind it, that of Brendan Eich, the creator of JavaScript and the legendary co-founder of Mozilla. Other noteworthy team members include Brian Bondy, lead developer and co-founder of Brave and Scott Locklin, senior engineer, and co-founder of Kerf Software.' Basic Attention Token is created by the team that built the Brave browser, an open-source, privacy-focused browser that blocks ads and trackers. The browser measures user attention and rewards publishers for users attention. Use the Brave browser to protect your privacy and support CoinGecko at the same time: https://brave.com/coi600

Storj STORJ

Storj is an open-source platform that leverages the blockchain to provide end-to-end encrypted cloud storage services. Instead of maintaining its own data centres, Storj platform relies on a peer-to-peer network of individuals or entities sharing their storage spaces. The Storj project is owned and developed by Storj Labs Inc. Storj intends to facilitate a faster, cheaper, and secure file storage solution than traditional cloud storage platforms. To achieve its goal, Storj deploys several innovative technologies and methods to make sure that users are able to store and retrieve data in a fastest possible way while not compromising the security and integrity of data. Storj Labs Inc was founded in 2014 by Shawn Wilkinson with co-founders John Quinn. The company is headquartered at Atlanta, Georgia in the United States. Shawn was previously appointed as CEO, but in March 2018, he stepped down from the post to serve as CSO of the company. Shawn was replaced by Ben Golub (Ex-CEO of Docker) who currently serves as the Executive Chairman & Interim CEO. Co-founder John Quinn has been appointed as the Chief Revenue Officer. The company launched its initial coin offering (ICO) of the new tokens on May 19, 2017. At the end of the token sale on May 25, 2017, the company had raised about $30 million. Storj Labs allowed SJCX holders to exchange their tokens with the new ones in a 1:1 ratio through a token conversion campaign which lasted till October 2017. Storj Labs pre-mined its entire supply of tokens at the inception; no new tokens can be created via STORJ mining. Nevertheless, users can obtain STORJ tokens by becoming a farmer in the network. Another obvious way to acquire STORJ is through trading on a cryptocurrency exchange. Up until now, cloud storage companies have dictated the terms of service to their users, and as a result, there has been little to no competition within this digital sector. However, with the introduction of Storj, all of that may change.' Check out CoinBureau for the full review on OmiseGo.

SOURCE: COINGECKO

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