Basic Attention Token BAT to OriginTrail TRAC Exchange

Crypto Pair Details: BAT to TRAC

Basic Attention Token BAT

Basic Attention Token (BAT) is an open-source, decentralized ad exchange platform built on Ethereum platform. Basic Attention Token held an initial coin offering on May 31, 2017 for its eponymous ERC-20 utility token, raising approximately $35M USD at the time in less than 30 seconds. The Basic Attention Token aims to fix digital advertising, which is broken, fraudulent and opaque. Basic Attention Token work by having advertisers pay BAT to website publishers for the attention of users. The BAT token is designed to correctly value and price user attention within the platform. The Basic Attention Token comprises various components, including attention measurement systems, analytics dashboards and machine learning algorithms. Integration of BAT into a given host application involves implementing BAT Ads, a system that matches and displays ads to users based on locally stored data. Ad targeting is performed wholly on-device, removing the need for third-party tracking. BAT is focused on the Brave browser. Brave is an open-source, privacy-centered browser designed to block trackers and malware. It utilizes blockchain technology to anonymously and securely track user attention, which translates into rewards for publishers. A user's attention, meaning his or her focused mental engagement on digital content like advertisements, is logged through Brave. The makers of BAT indicate that the user's private data and tracking information is stored only on the user's device, ensuring that it is anonymous and private. Created back in 2016, the Basic Attention Token has one of the biggest names behind it, that of Brendan Eich, the creator of JavaScript and the legendary co-founder of Mozilla. Other noteworthy team members include Brian Bondy, lead developer and co-founder of Brave and Scott Locklin, senior engineer, and co-founder of Kerf Software.' Basic Attention Token is created by the team that built the Brave browser, an open-source, privacy-focused browser that blocks ads and trackers. The browser measures user attention and rewards publishers for users attention. Use the Brave browser to protect your privacy and support CoinGecko at the same time: https://brave.com/coi600

OriginTrail TRAC

OriginTrail provides a helpful protocol solution to the problem of maintaining trust among all players involved in bringing a product to market by making the “chain” in “supply chain” more literal. Using blockchain technology, OriginTrail can append immutable data to products as they take each step along the supply route. Thus, each participant not only verifies that their conditions are being met but that at every previous stage, the right conditions were also met by everyone else. This is achieved by making an application layer that allows data to be collected in the real world, and then stored on the blockchain. OriginTrail started out by testing their tracking with organic beef products in 2014, and they are still mostly involved in the tracking of food products in general. It wasn’t until 2016 that they introduced a blockchain into their system. In January 2018, they raised US$22.5 million in their ICO. Since their ICO they’ve successfully launched their testnet, implemented privacy features, and achieved compliance with the GS1 standards that are integral to their business model. Their roadmap is robust and full of details, citing certifications with international bodies, alliances with companies, and entering new markets. Their mainnet is scheduled for launch in Q3 2018, and thereafter they appear to be on track to having all their services fully operational by 2020. OriginTrail is not the first or only company to recognize that supply chains could benefit a great deal from blockchain technology. Ambrosus is also going for the same market, though they seem to be focused on food and pharmaceuticals specifically. It should be noted that most supply chains have their own specific quirks, and so specialization might be be a good option. Another potential competitor of OriginTrail is Waltonchain, a company based in China that puts heavy emphasis on RFID chip scanning as part of their business model. In other words, where OriginTrail wants to leverage existing systems for their infrastructure, Waltonchain wants to try and establish new standards and methods. OriginTrail’s token is called TRAC, and it’s an ERC-20 token, making it storable on any ERC-20 compatible wallet. The total supply is capped at 500 million tokens. The value in TRACE tokens comes from their utility on the OriginTrail network. Tokens are spent to store, retrieve, and send data about supply chains. Since TRACE can be bought and sold in a speculative market, that creates the potential for the price to go up, which would be counter to the needs of people on the network looking for stable prices for setting and getting data. However, prices for data saving and retrieval will be determined by auction, which should counter increasing token value for those using OriginTrail as a service. The Internet of Things is a topic that gets a lot of press, and the general consensus is that it will be standard practice in the future for almost everything in the world to be tracked and traced for a wide variety of purposes. OriginTrail is one company that is demonstrating a concrete plan for exactly how that will be manifest. There really isn’t much to criticize in terms of the overall intention of the project. OriginTrail has identified a weak point in the very important world of supply chain management, that of reliable transfer of information all the way up and down the chain, and aims to provide a workable and clearly understood solution.

SOURCE: COINGECKO

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