Basic Attention Token (BAT) is an open-source, decentralized ad exchange platform built on Ethereum platform. Basic Attention Token held an initial coin offering on May 31, 2017 for its eponymous ERC-20 utility token, raising approximately $35M USD at the time in less than 30 seconds. The Basic Attention Token aims to fix digital advertising, which is broken, fraudulent and opaque. Basic Attention Token work by having advertisers pay BAT to website publishers for the attention of users. The BAT token is designed to correctly value and price user attention within the platform. The Basic Attention Token comprises various components, including attention measurement systems, analytics dashboards and machine learning algorithms. Integration of BAT into a given host application involves implementing BAT Ads, a system that matches and displays ads to users based on locally stored data. Ad targeting is performed wholly on-device, removing the need for third-party tracking. BAT is focused on the Brave browser. Brave is an open-source, privacy-centered browser designed to block trackers and malware. It utilizes blockchain technology to anonymously and securely track user attention, which translates into rewards for publishers. A user's attention, meaning his or her focused mental engagement on digital content like advertisements, is logged through Brave. The makers of BAT indicate that the user's private data and tracking information is stored only on the user's device, ensuring that it is anonymous and private. Created back in 2016, the Basic Attention Token has one of the biggest names behind it, that of Brendan Eich, the creator of JavaScript and the legendary co-founder of Mozilla. Other noteworthy team members include Brian Bondy, lead developer and co-founder of Brave and Scott Locklin, senior engineer, and co-founder of Kerf Software.' Basic Attention Token is created by the team that built the Brave browser, an open-source, privacy-focused browser that blocks ads and trackers. The browser measures user attention and rewards publishers for users attention. Use the Brave browser to protect your privacy and support CoinGecko at the same time: https://brave.com/coi600
Tripio is the first travel marketplace based on the blockchain. It leverages the decentralized network provided by blockchain technologies to directly connect global customers and service providers. Moreover, it builds a service ecosystem based on transparent, tamper-resistant trust and incentives. The blockchain technologies Tripio leverages help reduce transactional and operational costs in travel industries, as well as improve customer experience in their respective products and services. On the Tripio platform, a service provider can publish her unique service terms and conditions using smart contracts. From the moment a purchase initiates to the end of the travel, every step along the way can be enforced and monitored by smart contracts. Should disputes arise, Tripio provides dispute resolution by means of community selfgovernment mechanisms. Tripio comprises of its dApps and a set of Tripio Protocols that forms the basis of the new ecosystem. The Tripio dApp and the Tripio Protocals are powered by the ERC-20 utility token called the TRIO token. Customers may use Tripio dApps directly. At the same, any third-party may build its own dApp by leveraging the open Ethereum protocols.