Basic Attention Token BAT to Ulord UT Exchange

Crypto Pair Details: BAT to UT

Basic Attention Token BAT

Basic Attention Token (BAT) is an open-source, decentralized ad exchange platform built on Ethereum platform. Basic Attention Token held an initial coin offering on May 31, 2017 for its eponymous ERC-20 utility token, raising approximately $35M USD at the time in less than 30 seconds. The Basic Attention Token aims to fix digital advertising, which is broken, fraudulent and opaque. Basic Attention Token work by having advertisers pay BAT to website publishers for the attention of users. The BAT token is designed to correctly value and price user attention within the platform. The Basic Attention Token comprises various components, including attention measurement systems, analytics dashboards and machine learning algorithms. Integration of BAT into a given host application involves implementing BAT Ads, a system that matches and displays ads to users based on locally stored data. Ad targeting is performed wholly on-device, removing the need for third-party tracking. BAT is focused on the Brave browser. Brave is an open-source, privacy-centered browser designed to block trackers and malware. It utilizes blockchain technology to anonymously and securely track user attention, which translates into rewards for publishers. A user's attention, meaning his or her focused mental engagement on digital content like advertisements, is logged through Brave. The makers of BAT indicate that the user's private data and tracking information is stored only on the user's device, ensuring that it is anonymous and private. Created back in 2016, the Basic Attention Token has one of the biggest names behind it, that of Brendan Eich, the creator of JavaScript and the legendary co-founder of Mozilla. Other noteworthy team members include Brian Bondy, lead developer and co-founder of Brave and Scott Locklin, senior engineer, and co-founder of Kerf Software.' Basic Attention Token is created by the team that built the Brave browser, an open-source, privacy-focused browser that blocks ads and trackers. The browser measures user attention and rewards publishers for users attention. Use the Brave browser to protect your privacy and support CoinGecko at the same time: https://brave.com/coi600

Ulord UT

Ulord is a peer-to-peer value transfer public blockchain. Through building its blockchain underlying architecture and digital resource distribution protocols, it enables third-party developers to explore their own applications over open-source agreements to form a complete ecology of blockchain technology and applications. Based on various rules and protocols created by Ulord, it loads various types of digital resource application scenarios including text, pictures, music, video and software, providing a direct docking platform for information creators and consumers. Ulord Foundation, registered in Singapore, is the main operator of the Ulord project. It is determined to use the blockchain technology to create a new digital resource interaction platform. Ulord Foundation will standardize and manage the technology development, application docking, promotion and other related work of the Ulord Project. Ulord team brings together a large number of high-level R & D personnel led by more than 10 PhDs, with comprehensive blockchain technology application development capabilities. More than 50 excellent programmers and algorithm engineers in the technology development team have backgrounds in areas such as blockchain, cryptography, Internet information security, big data, cloud computing, artificial intelligence, finance, and management. There are senior scientists in cryptography and blockchain, and specialized blockchain project investors. In addition, Ulord team also maintains close cooperation with research institutes such as Windsor University in Canada, National University of Defense Technology, Wuhan University, Beihang University, Chinese Academy of Sciences and South China University of Technology, etc.

SOURCE: COINGECKO

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