Basic Attention Token BAT to Zebi ZCO Exchange

Crypto Pair Details: BAT to ZCO

Basic Attention Token BAT

Basic Attention Token (BAT) is an open-source, decentralized ad exchange platform built on Ethereum platform. Basic Attention Token held an initial coin offering on May 31, 2017 for its eponymous ERC-20 utility token, raising approximately $35M USD at the time in less than 30 seconds. The Basic Attention Token aims to fix digital advertising, which is broken, fraudulent and opaque. Basic Attention Token work by having advertisers pay BAT to website publishers for the attention of users. The BAT token is designed to correctly value and price user attention within the platform. The Basic Attention Token comprises various components, including attention measurement systems, analytics dashboards and machine learning algorithms. Integration of BAT into a given host application involves implementing BAT Ads, a system that matches and displays ads to users based on locally stored data. Ad targeting is performed wholly on-device, removing the need for third-party tracking. BAT is focused on the Brave browser. Brave is an open-source, privacy-centered browser designed to block trackers and malware. It utilizes blockchain technology to anonymously and securely track user attention, which translates into rewards for publishers. A user's attention, meaning his or her focused mental engagement on digital content like advertisements, is logged through Brave. The makers of BAT indicate that the user's private data and tracking information is stored only on the user's device, ensuring that it is anonymous and private. Created back in 2016, the Basic Attention Token has one of the biggest names behind it, that of Brendan Eich, the creator of JavaScript and the legendary co-founder of Mozilla. Other noteworthy team members include Brian Bondy, lead developer and co-founder of Brave and Scott Locklin, senior engineer, and co-founder of Kerf Software.' Basic Attention Token is created by the team that built the Brave browser, an open-source, privacy-focused browser that blocks ads and trackers. The browser measures user attention and rewards publishers for users attention. Use the Brave browser to protect your privacy and support CoinGecko at the same time: https://brave.com/coi600

Zebi ZCO

Zebi is a young and innovative organization founded, mentored and managed by Oxford, MIT, Stanford, and IIT veterans and thought leaders from Silicon Valley with experience in Google, Uber, Amazon, Microsoft, and Oracle. Zebi specializes in providing Blockchain based offerings to governments and enterprises to leverage and protect their high value and sensitive data. India’s big data generation is increasing exponentially and is expected to reach 3 Zebibytes per year (Zebibyte = 1024^7 bytes) by 2020, driven by continued growth of internet usage, social networks, proliferation of smartphones, as well as the digital initiatives and structural reforms undertaken by the government. At the same time, incidents of data crimes such as data hacks, data leaks, data tampering, identity thefts are on the rise, which are costing Indian organizations and consumers more than $30 billion annually. Zebi specializes in providing blockchain based solutions to governments and enterprises to leverage and protect their high value and sensitive data. Zebi is one of the few enterprise grade product companies based in India offering best of the expertise of Silicon Valley at Indian prices Recognizing the need and opportunity to enable with technology the enforcement of data protection regulations, Zebi has created a Blockchain driven, unique and holistic solution to make high value and sensitive data readily available for legitimate use. Zebi safeguards data against hacking and tampering, while obtaining consent from individuals. The solution comprises of Zebi Chain™ to provide immutability to critical records, coupled with a central hub called Zebi Data Gateway which enables secure and instant data exchange through Data-as-a-Service (DaaS) APIs. Zebi’s innovative, proprietary solution set is one of the first in industry and is patent pending.

SOURCE: COINGECKO

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